Chief Marketer

Join us for an interactive webinar where we'll equip you with the tools and strategies to build omnichannel trust and drive customer loyalty through consent-driven marketing. The post Free Webinar: Building Omnichannel Trust – From Unknown Users to Loyal Customers appeared first on Chief Marketer .

As Google implements stricter policies around bulk email, email marketers must adapt their strategies with an increased focus on segmentation and relevance. Mailbox providers have published these rules to help email senders get more clarity on how they are protecting their users. By adhering to sender requirements, email marketers can ensure their brand is seen […] The post What Google’s Bulk Ema…

Ask any marketer and they will tell you that they’ve seen a significant shift in recent years. The era of broad, one-size-fits-all campaigns has quickly given way to a more nuanced, targeted and personalized approach. That means a shift has also happened for consumers as well—they are no longer passive recipients of marketing messages. Instead, […] The post 8 Ways to Navigate the Privacy-Personal…

The lines between marketing and communications functions continue to blur in 2024. In a PRNEWS conversation with Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar—an executive who leads both, in one of the world’s most recognized brands—the marketing chief sheds light on how the two disciplines overlap, integrate and collaborate. PRNEWS: How does the overlap […] The post Ma…

Chief Marketer recently spoke with Morgan Stanley CMO Allice Milligan, our latest Marketers on Fire pick, about her atypical journey to the C-suite, philosophies that guide her, how she markets to younger customers and innovative partnerships at the finance company. This week we’re bringing you part two of our discussion, which covers the brand’s social […] The post Morgan Stanley Marketing Part …

Dove, a company known for challenging unrealistic standards of beauty, most notably through its now 20-year-old Real Beauty campaign platform showcasing “real bodies,” has pledged to not use AI-generated imagery to represent women in its advertising and communications. The move is the latest brand response to the conversation surrounding AI’s impact on shaping cultural norms. […] The post Dove Pl…

“Your path isn’t always easy, but the only ceiling in life is the one that you give it. You can accomplish anything if you’ve got determination, some grit, some vision for where you want to be, and you think about how you can do something versus if you can do something. I found that to […] The post Marketers on Fire: Alice Milligan, CMO at Morgan Stanley appeared first on Chief Marketer .

At the Oscar’s last month, host Jimmy Kimmel, during his opening monologue, gazed out at the crowd and said: “When I look around this room, I can’t help but wonder: Is Ozempic right for me?” Unless you’ve been living under a rock, you know about the Ozempic craze. It is arguably the most popular pharmaceutical […] The post What Marketers Can Learn From the Ozempic Craze appeared first on Chief Ma…

The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain. The post 4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans appeared first on Chief Marketer .

With the countdown to the 2026 FIFA World Cup in North America underway, opportunities for brands to tap into the vibrant culture of fútbol are growing, particularly among U.S. Hispanics. Here's what marketers should know before diving in. The post How Marketers Can Tap Into Fútbol Fandom Ahead of the 2026 FIFA World Cup appeared first on Chief Marketer .