Chief Marketer

Weigel networks have a robust holiday slate, with programming ranging from “Meet Me in St. Louis” on MOVIES!, to Christmas episodes of “Alfred Hitchcock Presents” on MeTV and “The Mary Tyler Moore Show” on Catchy Comedy. Neal Sabin, Vice-Chairman, Weigel Broadcasting, talked to Cynopsis about Santa-themed strategy. What audience reaction do you get for this […] The post Weigel Networks Get in the…

When Nespresso opens a boutique cafe, it sees sales spike online in that same geographic region. The halo effect that its boutiques have on online sales is one reason Nespresso opened its thirty-ninth boutique this November in the University Village Mall in Seattle. The modern boutique boasts a colorful mural by a local artist, a […] The post How Nespresso Measures The Online Impact Of Its Boutiq…

This week’s hot takes on hot topics in experiential marketing cover Glambulances, hologram chefs and SoCal vibes at Meta Lab. The post The Brief: Glambulances and Hologram Chefs appeared first on Chief Marketer .

Forty six percent of those surveyed said they’ll use YouTube more, 39% said Instagram, 38% said YouTube Shorts, 30% said Facebook and 23% said X (formerly Twitter). YouTube makes sense because its algorithmic discovery is similar, especially when it comes to learning and making content recommendations. The post TikTok Ban Looms: What Users Need to Know and Why YouTube Might Be Their Next Move app…

While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand Dewar’s is relying on social media—specifically Meta—to find new audiences. The post Dewar’s’ Social Media Targeting Strategy and Evolving Media Mix appeared first on Chief Marketer .

PR “spin”—in its proper and ethical context—is simply helping people tell their story better to reach target audiences more effectively. Here are the three steps to show anyone (and clients in particular) that spin is just fine—as long as it’s ethical. The post Spinning Our Own Spin: The Ethics of PR appeared first on Chief Marketer .

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help make the most of it. The post Marketing Tips for Small Businesses: Strategies to Win This Holiday Season appeared first on Chief Marketer .

A recent McKinsey report surveying C-suite-level marketing leaders revealed what the industry has known for some time: the purview of the CMO has expanded... yet again. The post The CMO as Growth Driver: 5Q With McKinsey’s Growth, Marketing & Sales Practice Partner appeared first on Chief Marketer .

The Trade Desk grew by 27% year-over-year in Q3, with revenue now totaling $628 million and net profits up from $39 million to $94 million in the same period. Snooze. What’s new? Well, without breaking out new revenue metrics, The Trade Desk divulged some interesting tidbits about their business. For instance, while the company doesn’t […] The post The Trade Desk Maintains Its High Growth Rate An…

TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences is becoming an incredibly complicated task, and almost no one knows that better than members of the Coalition for Innovative Media Measurement (CIMM). The post How Do You Solve A Problem Like TV Measuring? Maybe This CIMM Report Will Help appeared first on Chief…