Chief Marketer

Dove, a company known for challenging unrealistic standards of beauty, most notably through its now 20-year-old Real Beauty campaign platform showcasing “real bodies,” has pledged to not use AI-generated imagery to represent women in its advertising and communications. The move is the latest brand response to the conversation surrounding AI’s impact on shaping cultural norms. […] The post Dove Pl…

“Your path isn’t always easy, but the only ceiling in life is the one that you give it. You can accomplish anything if you’ve got determination, some grit, some vision for where you want to be, and you think about how you can do something versus if you can do something. I found that to […] The post Marketers on Fire: Alice Milligan, CMO at Morgan Stanley appeared first on Chief Marketer .

At the Oscar’s last month, host Jimmy Kimmel, during his opening monologue, gazed out at the crowd and said: “When I look around this room, I can’t help but wonder: Is Ozempic right for me?” Unless you’ve been living under a rock, you know about the Ozempic craze. It is arguably the most popular pharmaceutical […] The post What Marketers Can Learn From the Ozempic Craze appeared first on Chief Ma…

The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain. The post 4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans appeared first on Chief Marketer .

With the countdown to the 2026 FIFA World Cup in North America underway, opportunities for brands to tap into the vibrant culture of fútbol are growing, particularly among U.S. Hispanics. Here's what marketers should know before diving in. The post How Marketers Can Tap Into Fútbol Fandom Ahead of the 2026 FIFA World Cup appeared first on Chief Marketer .

LinkedIn has functioned as an online advertising platform for B2B marketing for years. But this past week, it announced new connected TV ad placements to help B2B folks target audiences off the platform. An article in CM sister pub AdExchanger explains why LinkedIn has decided to play in CTV, and how marketers can reap the […] The post LinkedIn Introduces CTV Ads for B2B Marketers to Target Audie…

When odor elimination product Poo~Pourri rebranded to the more odor-agnostic ~Pourri a few years ago, it by no means left its original brand identity behind. Because if it had, the copywriting team’s seemingly endless supply of poo-puns would be flushed down the toilet. (See what I mean? Even I couldn’t resist.) While ~Pourri now offers […] The post Brands on Fire: ~Pourri Taps NFC Technology, Ga…

The best PR firms accelerate marketing outcomes by adding third-party validation to what CMOs are already saying and doing. Here are five marketing pain points a PR team can solve, and questions you should consider before investing. The post OPINION: 5 Marketing Pain Points Your PR Team Should Solve appeared first on Chief Marketer .

In a roundup of hot takes and trends within the experiential marketing industry, CM sister pub Event Marketer profiled ibotta’s cash showers, Fabletics’ Fab Daddy mascot and Olivia Rodrigo’s glitter-filled toilets. “For the next month, Ibotta, which filed for IPO on March 22, is giving consumers a chance to rake in the dough,” writes Event Marketer‘s […] The post Hot Trends in Experiential: From …

Google Chrome’s third-party cookie deprecation is finally in effect. And so, too, is the fallout from it. But while marketers have had to strategize about solutions for this pending signal loss, it’s worth noting—according to Manny Balbin of Switchboard Software—that the cookie may have been impeding industry innovation in the first place. In an article […] The post How the Cookie Impeded Digital…