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The Rise of M-Commerce: Why the Smartphone is the New Storefront By Rieva Lesonsky In the past 50 years the retail business has undergone a series of transformations, from neighborhood stores to malls and back to Main Streets again. But perhaps the biggest change is the one that’s happening right...

More Ways to Market Your Small Business on a Shoestring Budget Every small business knows that they must have marketing to keep their prospect pipeline full. Unfortunately, this does not always happen because they lack the time, skill or money to invest in the process. Here is how to further develop and execute a marketing strategy on a limited budget and get the sales results you want:

Human Connections in a Digital World By: Ramon Ray The impact of digital technology has been overwhelming. Everyday interactions have been turned over to digital exchanges. But, people are quickly realizing that they miss the human connection. In a world of numbers and efficiencies, we talk a lot about automation. But, there is one thing that should not be entirely automated, and that is your interactions with your customers. Technology should be implemented to enhance the consumer-business rel…

Most businesses now use social media, but for a small business it can be overwhelming to try to get it all done – especially when you’re the one running the business. Social media can become a huge time-suck and make you feel like you’re spending lots of time without getting the results you want. How do you avoid this?

Small businesses are a big part of America; they employ 48% of the private workforce and make up 99.7% of all businesses [1] . That’s why we’re passionate about events that support and celebrate small businesses. The upcoming Small Business Saturday is a great opportunity to raise your business profile with local shoppers and members of your community.

Cybersecurity is important. You know that. We know that. But why are so many businesses not doing enough about it? It can be for a number of reasons, from lack of knowledge to lack of budget. But just because you’re a small business doesn’t mean you can’t protect yourself. There are plenty of things you can do that can have a huge impact and won’t break the bank.

Refresh these 3 critical areas of your online marketing and web presence for a great 2019 The end of 2018 is fast approaching, and that means it’s time to touch up our business plans and make some resolutions to really grow our brands in 2019. It’s also time to plan and budget for online marketing. Here are three critical areas of your online marketing and presence which you should keep in mind --especially if you’re a small business owner who strives to improve your business in the New Year. Y…

How to get high paying clients My good pal Paul faced a crisis in 2009 when the Not-So-Great Recession was really starting to get into full swing and we were all realizing just how serious it really was. For many years, my buddy had ridden the Southern California real estate gravy train. The market in L.A. seemed to go nowhere but up, up, up, and getting clients was a breeze. His income was in the mid-six figures for many years in a row, and he thought he was a real estate whiz kid. Until. The …

After the webinar: Barry Moltz answers your questions Thank you so much for attending the latest in our small business webinar series: “How to market your business on a shoestring budget”, featuring Barry Moltz. We hope you found it helpful and left with plenty of tips to help move your business forward. Sadly, there’s not always enough time during the live webinar to answer all of your questions. So we’ve put your additional questions to Barry and here are his answers. How do I start a custome…

Send your business back to school We can all benefit from going back to school It’s that time of year again when parents are rejoicing, and children are lamenting. That’s right, it’s back-to-school season. We normally associate this with children, as they start their new school year ready to broaden their horizons, but why should we limit ourselves? Why not use the start of the academic year as an opportunity to broaden your own horizons—and those of your business? Learn and grow Your kids may …

Most small businesses get caught in an endless cycle when it comes to marketing and sales. They only have time to do marketing when their sales are down. But once revenue starts to pick up because of these efforts, they stop having time to do marketing. Their sales then start to shrink, and this cycle starts all over again. This keeps their business flat and prevents them from ever growing their company. Small-business owners need to know how to develop a sustainable marketing plan even if it i…

How Mobile Ate the Web: Join Us for an Informative Free Webinar By Anita Campbell The trend is clear. The use of mobile devices to go online has outstripped computer usage. In 2015, Google for the first time announced more searches were taking place on mobile than on desktop in 10 countries -- including the U.S. Then eMarketer noted that 83% of Internet users use a mobile phone to go online -- at least some of the time. Today, more total time is spent online using mobile devices instead of comp…

Conquering the New World of Voice Search By Rieva Lesonsky Are you one of the millions of Americans who use digital voice assistants, such as Amazon’s Echo (Alexa), Google’s Home, Apple’s Siri (or HomePod) or Microsoft’s Cortana? You’re not alone. Last year, according to the Voice Report , about 33 million voice search devices were in use. And ComScore projects by 2020, 50% of searches will be voice-based. While digital assistants make consumers’ lives easier (I rely on Siri and Alexa several t…