Apple.com

The most powerful and advanced iPad Pro ever pushes the limits of what’s possible on iPad with the addition of the Apple-designed M1 chip.

Apple today introduced an all-new iMac featuring an extraordinary design enabled by the M1 chip, and the best camera, mics, and speakers ever in a Mac.

Apple today introduced AirTag, an accessory that works with iPhone and other Apple devices to track and find important belongings.

Apple today unveiled an all-new purple finish for iPhone 12 and iPhone 12 mini, the most popular iPhone models.

Apple today unveiled Apple Podcasts Subscriptions, a global marketplace for creators to offer premium subscriptions on Apple Podcasts.

Apple announced Apple Card Family, a new way for people to share their Apple Card, build credit together, and more with their Family Sharing group.

Apple Fitness+, the first fitness service built around Apple Watch, unveils programs geared toward pregnant women, older adults, and beginners.

Apple today announced the Restore Fund, an initiative that will make direct investments in forestry projects to remove carbon from the atmosphere.

The Find My network accessory program enables users to keep track of their belongings in the new Items tab within the Find My app

Apple Arcade Originals is joined by two new categories, Timeless Classics and App Store Greats, all with no ads or in-app purchases.

Project70 celebrates 70 years of Topps baseball cards, with new illustrations designed by artists using iPad Pro and Apple Pencil.

Over 110 of Apple’s manufacturing partners around the world are moving to 100 percent renewable energy for their Apple production.

Apple today announced it will host its annual Worldwide Developers Conference (WWDC) June 7 through 11, in an all-online format.

Apple’s Independent Repair Provider program will soon be available in more than 200 countries, nearly every country where Apple products are sold.