Whether you are in manufacturing, retail, marketing, healthcare, or business, artificial intelligence and automation practices are starting to shift the way industries operate.
A Deloitte study recently found that over 50% of organizations are planning on incorporating the use of AI and automation technologies in 2023. While many top executives are worried about the risks of AI usage, other high-achieving organizations are adopting new tech-savvy operational processes. A survey of Global 500 companies found that leaders choosing to invest in AI and automation business tools and software solutions expect to see significant growth within the next few years.
How business practices are expected to change in the new year as artificial intelligence and ... [+]
To help your business prepare for a successful year, here are some predictions of how business practices will evolve in 2023.
Changing the Nature of Work
As businesses continue to find their comfort zone in today’s changing work environments, we are seeing the tremendous changes that AI and automation are bringing to industries worldwide.
According to PwC’s Global Artificial Intelligence Study, we can expect to see 45% of the $15.7 trillion in global economic gains by 2030 as the result of AI and automation product enhancements that are driving consumer demand across the manufacturing industry. This includes foreseeing unexpected machine and equipment breakdowns, identifying yield losses and locating detractors.
Meanwhile, many businesses are using Chatbots that are equipped with AI and machine learning capabilities to improve the customer experience. Companies in the real estate industry are utilizing AI-based touring to improve agent productivity and provide a customized buying experience, while also using Smart Home Search Portals to showcase properties that suit the needs of potential buyers.
The nature of today’s work is rapidly changing with the power of AI and automation technologies. This is allowing businesses to streamline workflows and operating costs, identify potential issues, and improve customer satisfaction with personalized experiences.
Changes to PPC Management
Last year, we witnessed many changes in the pay-per-click (PPC) world, from increased automation to vertical videos to government regulations and economic challenges. Business leaders can expect many of the same AI and automation changes in 2023. As a result, they should continue preparing to adapt to a volatile PPC world.
As noted by Frederick Vallaeys, the co-founder and CEO of Optmyzr, “Heavy dependence on AI controlled by a handful of big players is not safe…You need to adopt the concept of ‘automation layering’ to let yourself control the automation rather than it controlling you.”
Automation layering provides PPC professionals with greater control over the performance of paid ad campaigns. Think of automation layering as “insurance” for PPC campaigns, keeping the machines in check and preventing costly mistakes when machine learning takes an unexpected tangent.
According to Vallaeys, PPC managers play a key role in ensuring the quality of data that drives automated decision-making. Today's automated solutions make it easier for almost any advertiser to achieve good results. Still, greater efficiency and revenue growth remain possible for those who deploy their own systems that provide greater security, control, and visibility.
AI And Automation Is Changing SEO
In 2017, we saw how AI was altering the world of marketing and improving modern SEO practices. In 2023, we are continuing to see this growth in AI-generated content and AI-assisted automation that is allowing marketers to leverage AI for SEO content success.
While there is a misconception that AI and automation technologies are taking over the SEO workflow processes, what is occurring is that AI-assisted automation is taking over the most complex pieces. Those looking for onsite optimization can use AI SEO automation platforms to automate on-page related factors such as internal linking and structured data. Likewise, AI can improve content workflow efficiency and SEO accuracy by streamlining keyword research, SEO at scale, along with content creation and optimization.
In the world of SEO, the algorithms, data, and results are changing in an instant. Making it necessary to have technology on our side to reduce repetitive tasks and improve productivity.
AutoAI Improvements to the Model Lifecycle
As we are seeing with IBM AutoAI and UiPath, businesses are now provided with the tools to simplify their AI lifecycle management processes. This includes making significant improvements to how businesses collaborate with data scientists and DevOps to enhance the integration of AI models into their software applications.
Whether it is reducing the risk of errors, accelerating the decision-making process, or expanding overall automation capabilities–we are seeing how AI is establishing more scalable business and production environments with ease.
Automation of End-to-End Processes
A recent study from Gartner takes a closer look at how analysts and vendors are now approaching hyper-automation capabilities to gain additional insights and develop long-term roadmaps with end-to-end-process automation.
This includes the integration of business resources related to data security and regulations. Ensuring companies can build their roadmaps and accomplish end-to-end processes in accordance with privacy laws and other regulations that can cost companies millions of dollars.
No matter the industry you are in or what size company you lead, choosing to invest in the use of AI and automation technologies in 2023 is a surefire way to upscale your operations. While the use of such advanced tech may seem daunting at first, just remember that you are in the driver’s seat and have full control of the wheel.
