Just Published: Chief Marketer 2023 B2B Marketing Outlook Survey

Posted on by Chief Marketer Staff

The results of Chief Marketer’s B2B marketing survey are in—and here’s what we’ve learned: There is a greater need for B2B marketers to measure ROI in marketing attribution. And projecting that ROI is a top barrier to gaining approval for marketing investments. The majority of respondents also confirmed that content marketing produces the greatest ROI, with articles and blog posts proving the most effective.

This year’s survey provides marketing data points surrounding which channels produce leads with the highest ROI; how budgets are faring this year; where marketers are making martech investments; how the industry is addressing consent and preference management—and much more. Enjoy our 2023 B2B Marketing Outlook Survey, co-produced with OneTrust.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!