All the rumors are true (heh): Lizzo is rich AF, deserves every penny, and has gotten even wealthier now that she’s entered the fashion retail sphere. With practically everything she puts out musically entering the tippy-top of the Billboard Hot 100 (plus the fact that she can’t stop winning Grammy Awards and getting fancy endorsements), it’s no wonder Lizzo’s made so much. And now she’s out here with a new size-inclusive brand that’s poised to put even more $ in her pocket. So, how much does Lizzo have in the bank? Ahem:
Lizzo’s Net Worth Is $40 Million
According to Celebrity Net Worth, Lizzo has $40 million to her name—which is More! Than! Double! her net worth just last year, which was $12 million. But if you want to get even more into it, here’s a quick breakdown of exactly how Lizzo has made so much money.
Lizzo’s Music Is a Major Moneymaker, Duh
Obviously, the biggest source of Lizzo’s income is her music, which is hardly a surprise based on the success of “Truth Hurts” alone. According to RIAA, Lizzo has hit 16.5 million certified units in digital singles, making her one of the industry’s top-earning artists.
Lizzo Has Made a Ton From Touring
One of the major ways artists earn money is through touring and merchandise, and Lizzo’s most profitable tour was definitely Cuz I Love You Too in 2019. It earned $8.8 million and sold 175,022 tickets—and according to Billboard, it pushed “her 2019 total to $10.8 million and 243,789 tickets.”
TBD on how much merch Lizzo sells at each tour stop, but let’s assume it’s a lot and also let’s add to it because this shirt is v, v, v good:
Lizzo’s Endorsements Are Super Lucrative
On top of touring, acting (never forget her part in Hustlers and her Emmy-winning Prime series Lizzo's Watch Out for the Big Grrrls), making music, and putting everyone else’s flute-playing skills to shame, Lizzo earns money from endorsements. Which are basically the only thing an aspiring influencer and an A-list celebrity have in common.
Let’s seeeeeee…Lizzo’s worked with Dove for the Dove Self-Esteem Project:
With Logitech on its Defy Logic campaign:
And with Quay on her own collection:
Oh, and we can’t forget the song she debuted with Google AT THE SUPER BOWL!
She Has a New Shapewear Brand
Don’t sleep on Yitty, a “revolutionary new shapewear brand” in partnership with Fabletics Inc. that’s made for “every damn body.”
“I felt that I was constantly being told through TV and magazines that my body wasn’t good enough. And in order to be considered ‘acceptable,’ I had to inflict some sort of pain upon it to fit into an archetype of beauty,” Lizzo told Vanity Fair around the brand’s launch in April. “Because of this, I’ve been wearing shapewear for a long time, maybe since I was in fifth or sixth grade.”
She added, “I was tired of seeing this sad, restrictive shapewear that literally no one wanted to wear. I had an epiphany like, Who can actually do something about this? I decided to take on the challenge of allowing women to feel unapologetically good about themselves again.”
Yitty literally just launched almost a year ago, and it's done so well, especially with all the exposure it’s gotten (I know you've seen an ad creep up during your FYP scrolling). On top of being available on Yitty.com, a selection is available on Fabletics’ site itself and in all Fabletics stores. TBD on how much the brand has made—the numbers aren't widely available just yet since it hasn't been quite a year since Yitty was released. But! The global shapewear market was valued at $1.9 billion in 2020, according to data from Grandview Research via Forbes, and it’s projected to reach $3.9 billion by 2028. So…Lizzo definitely entered a profitable space!
P.S. If you’re wondering where the name Yitty comes from, that’d be Lizzo’s aunt. “Yitty is a nickname my auntie gave me when I was young,” Lizzo told Forbes. “She was a full-figured woman and one of the coolest people ever with bold, beautiful energy. I wanted that energy in this brand.”
