Cairo: Al Futtaim Real Estate, a prominent conglomerate known for its visionary development projects, including the iconic Cairo Festival City and Cairo Festival City Mall, announced their ongoing partnership with Dar Al Orman for the fifth consecutive year.

Al Futtaim Real Estate and Dar Al Orman honor Orphan’s Day by organizing a special day filled with fun activities for 100 boys and girls. In collaboration with Magic Planet, Grip ‘N Climb, and others aims to bring joy and happiness to orphaned children at CFC Mall.

The celebration aims to raise awareness about the psychological and moral needs of orphans. Orphans’ day was initiated by Dar El Orman for the first time in Egypt on 2008.

Al Futtaim Real-estate’s commitment to collaborate with Dar Al Orman falls under the umbrella of Cairo Festival City's social responsibility 'Festival Cares', which emphasizes its commitment to social responsibility and belief in the importance of contributing to improving the conditions of the underprivileged community and fulfilling part of their moral needs.

Heba Abdallah, Head of Marketing at Al Futtaim, said: "Orphan’s Day celebration is of a great importance and reflects the dedication  of Al Futtaim Real-estate towards sustainingly implementing its social responsibility strategy through both Cairo Festival City and Cairo Festival City Mall”

Heba Abdallah added " We work hands in hand with Dar el Orman to bring joy and happiness to the children on this special occasion with a dedication from our team to serve the community, creating a memory that lasts for a long time for these children which has been sustainably implemented for 5 years now”

Mamdouh Shaaban, General Manager of Dar Al Orman, has expressed the association’s pleasure to collaborate with Cairo Festival City and Cairo Festival City Mall in bringing joy and happiness to orphaned children. “This is achieved by providing gifts, organizing events, and spending time with the children.” He further stressed that Orphan’s Day is intended to ease the challenges faced by orphaned children and raise awareness in society about the importance of caring for them.

Shaaban also affirmed that the cooperation between Cairo Festival City, Cairo Festival City Mall and Dar Al Orman is not the first of its kind, as they have worked together in previous years through participating in the ‘Satr w Dafa’ initiative – joining forces to distribute Ramadan food boxes, as well as celebrating Orphan’s Day annually.

Cairo Festival City and Cairo Festival City Mall are committed to supporting the community and has collaborated with several NGOs over the years. They have worked closely with organizations such as Egyptian Food Bank, Dar El Orman, Resala Foundation, and Magdi Yacoub Foundation to make a positive impact. Through annual initiatives and multiple projects, they have provided food essentials, supported literacy programs, renovated houses, distributed calves during Eid, and collected donations for heart patients. Cairo Festival City and Cairo Festival City Mall are dedicated to giving back to the community through their ongoing efforts to address various social challenges and improve the lives of those in need

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About Cairo Festival City

Spanning a land area of over 3 million sqm (700 acres), Cairo Festival City is a visionary, mixed-use urban community strategically located at the gateway of New Cairo city.

Cairo Festival City sets new standards, providing spectacular residential villas and luxurious apartments, as well as prime office spaces, together with internationally renowned hotels, international schools, and automotive showrooms, all set within a beautifully landscaped and tranquil community. Combining a relaxing lifestyle and picturesque landscapes, the many parks, gardens, walkways, and plazas bring together the districts to enhance and foster gatherings for families and friends as an addition to Cairo Festival City amenities. A truly distinctive lifestyle experience where meticulous attention to detail is obvious and all elements of the project are seamlessly interconnected.

About Al-Futtaim Group

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail, and health; employing more than 33,000 employees across more than 20 countries in the Middle East, Asia, and Africa, we partner with over 200 of the world's most admired and innovative brands.

Al-Futtaim Group’s entrepreneurship and relentless customer focus enable the organization to continue to grow and expand, responding to the changing needs of our customers within the societies in which we operate. By upholding our values of respect, excellence, collaboration, and integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers every day. For more information, visit: www.alfuttaim.com.

About Al-Futtaim Real Estate

The real estate development and operations arm of Al-Futtaim, Al-Futtaim Real Estate is responsible for master planning of all projects in the Portfolio, Design, Development, Procurement, Project Management, Infrastructure Management, Contracting and MEP, Operations, Marketing, Sales and Asset Management, construction of mega projects and the leasing and operation of these projects after completion.

Al-Futtaim Real Estate develops and operates an extensive multi-billion-dollar portfolio of individual corporate real estate and investment under assets across the Middle East and North Africa region. It also manages, Al-Futtaim Contracting Group, a fully integrated, end-to-end engineering and construction specialist with a solid delivery track record of mega projects in major Middle East markets.

Al-Futtaim Real Estate includes a leasing portfolio that has residential and commercial buildings outside of Dubai Festival City. Some of the projects that come under the portfolio are Al Futtaim Tower, Al Garhood Villas, Burj Al Nahar and Safa Village amongst others.

Al-Futtaim Engineering & Technologies is a division under Al-Futtaim Contracting Group that offers customers complete engineering and systems integration solutions.  Leveraging on the expertise of its parent company, PLEX Management Services is the third-party management division of Al-Futtaim Malls that offers a full array of services including asset management and development, leasing, and brand experience expertise to shopping malls and retail organizations in the MENA region and beyond.

The current flagship mixed-use urban communities under the Festival City brand are Dubai Festival City, Cairo Festival City and Doha Festival City. Dubai Festival City and Cairo Festival City are fully integrated communities which have been carefully master planned to offer a superior lifestyle destination with outstanding facilities, comprising residential and commercial accommodation, educational institutions and five-star hotels to fully complement the signature retail, leisure, and entertainment proposition.

About Cairo Festival City Mall

Cairo Festival City Mall (CFC Mall) was established in 2013 to extend over 160,000 sqm gross leasable area. CFC Mall has risen to become the number one shopping and entertainment destination for Cairo, containing more than 300 shops, 95 restaurants and cafes anchored by 10,755 sqm Carrefour hypermarket and home furniture flagship store, department stores, all served by 7,000 parking spaces.

Festival Avenue, Egypt's highly anticipated premier fashion destination, is set to launch soon at Cairo Festival City Mall (CFC Mall). Boasting 80 shops and 15 restaurants, Festival Avenue will add to CFC Mall's already impressive 300 outlets. The Avenue will introduce international first-to-market luxury men's and women's fashion brands, as well as jewelry and watch brands making their debut in Egypt. This new destination will also have entertainment options for all ages and a variety of restaurants with indoor and outdoor seating, providing a culinary, fine dining experience. Spanning over 45,000 square feet, Festival Avenue is poised to become Egypt's top retail and commercial center, setting the standard for exceptional shopping and leisure experiences in the MENA region.

Setting its position within the shopping and entertainment scene, Cairo Festival City Mall has solidified itself as a market leader through obtaining various prestigious awards. At the outset, CFC Mall’s innovative Cairo Fashion Experience, launched in partnership with Vogue Italia, has been recognized for its outstanding achievements, and it has received the prestigious ICSC Maxi Award, marking its second acknowledgment from ICSC Maxi Awards in Las Vegas. In addition to this, the mall has been awarded two Gold and three Silver MENA Shopping Centre & Retailer Awards by The Retail Congress MENA, making a total of four prestigious awards won in recognition of its retail efforts and campaigns in 2020 and 2021. Additionally, Cairo Festival City Mall has received recognition and appreciation for its achievements in the retail industry, including BT 100 Awards for the past three years, Travelers’ Choice Award for the years 2017-2020, and the Global RLI Awards “Best Future Project 2009”.