Threads Tests Option to Archive Posts as Platform Hits 150M+ Users

Threads is testing an option that allows users to archive old posts so that they don't appear on their profile, according to Instagram head Adam Mosseri.

instagram threads app
In a post on the Meta-owned social media platform, Mosseri said that the archive option being tested with a small number of people included a manual setting for individual posts, as well as the ability to automatically archive all posts after a certain period of time.

Users also have the option to unarchive a post to make it public again. If beta testing goes well, the ability to archive posts is likely to be rolled out globally as an option rather than a default behavior, which Mosseri said was the overwhelming preference based on user feedback.

When it launched back in July, Threads was very barebones, with Meta working to add new functionality on a regular basis to bring the network in line with X (Twitter). It has since gained a web app, an ability to search for posts, and a post editing feature. Just last week, Threads began rolling out an option to some users to filter search results by the most recent posts, rather than just posts suggested by its algorithm.

The slow trickle of new features appears to be gradually paying off: The app now has more than 150 million monthly users, according to Mark Zuckerberg, who revealed the figures on Wednesday during Meta's first-quarter earnings call.

archive posts threads
The number indicates an increase of about 20 million new users since February, suggesting steady growth, albeit at a slower rate than its initial rapid popularity, when the app racked up 100 million users in its first week. Zuckerberg said in October he believes Threads has a good chance of becoming Meta's next billion-user app.

Tag: Threads

Top Rated Comments

zilchfox Avatar
1 week ago
I wonder how many of that 150 million are actually active users?
Score: 9 Votes (Like | Disagree)
jb310 Avatar
1 week ago
Now if only I knew anyone who actually used this app. ?
Score: 7 Votes (Like | Disagree)
foobarbaz Avatar
1 week ago

I wonder how many of that 150 million are actually active users?
They said 150 million monthly active users. Likely this means people interacting with the app at least once a month. So not necessarily very active, but they're not counting accounts.
Score: 6 Votes (Like | Disagree)
JoshuaBru Avatar
1 week ago

I wonder how many of that 150 million are actually active users?
I’d guess anywhere between 5 and 10%. Anecdotal, but I don’t know anyone who uses threads but some have accounts.
Score: 5 Votes (Like | Disagree)
JoshuaBru Avatar
1 week ago

They said 150 million monthly active users. Likely this means people interacting with the app at least once a month. So not necessarily very active, but they're not counting accounts.
Given the enormous amount of bot accounts instagram counts in their user base I’d take anything Meta says with a large graib of salt.
Score: 5 Votes (Like | Disagree)
Kingcoherent Avatar
1 week ago
Undoubtedly helped any the fact that Twitter is now an utter cesspool of bot-spam, grifters and the like!
Score: 5 Votes (Like | Disagree)

Popular Stories

iOS 18 Apple Music Messages and Notes Feature 1

iOS 18 Rumored to Add New Features to These 16 Apps on Your iPhone

Tuesday April 30, 2024 10:44 am PDT by
Apple is expected to announce iOS 18 during its WWDC keynote on June 10, and new features have already been rumored for many apps, including Apple Music, Apple Maps, Calculator, Messages, Notes, Safari, and others. Below, we recap iOS 18 rumors on a per-app basis, based on reports from MacRumors, Bloomberg's Mark Gurman, and others: Apple Maps: At least two new Apple Maps features are...
apple watch ipad demo 1

Check Out This Apple Watch iPad Demo Unit From 2014

Wednesday May 1, 2024 1:46 pm PDT by
With the 10th anniversary of the Apple Watch approaching, we thought it would be fun to take a look back at an interesting bit of Apple Watch history. After the Apple Watch was announced in 2014, and before it became available in 2015, Apple sent out custom Apple Watch iPad demo kiosks to retail stores. The Apple Watch and iPad units used for these devices were specially designed, had custom ...
maxresdefault

Will the New iPad Pro Really Have the M4 Chip?

Wednesday May 1, 2024 8:30 am PDT by
While Apple's upcoming iPad Pro models have been expected to feature the M3 chip for over a year, recent reports have unexpectedly suggested that the new devices will instead feature the as-yet-unannounced M4 chip. Subscribe to the MacRumors YouTube channel for more videos. Last week, Bloomberg's Mark Gurman said that he now believes there is a "strong possibility" that the upcoming iPad Pro ...
Apple CarPlay Dash

Report Examines GM's Controversial Move to Abandon Apple CarPlay

Wednesday May 1, 2024 4:53 am PDT by
An in-depth Bloomberg report today resurfaced General Motors' decision to replace Apple CarPlay with its own software. Last year, GM announced that it planned to forgo Apple CarPlay in its new electric vehicles, starting with the 2024 Chevrolet Blazer EV. Instead, the automaker introduced a proprietary infotainment platform, aiming to control and customize the digital experience within its...
Apple Watch Ultra 2 hero feature blorange

Kuo: Apple Watch Ultra to Get 'Almost No' Hardware Upgrades This Year

Wednesday May 1, 2024 6:53 am PDT by
Just over six months ago, Apple supply chain analyst Ming-Chi Kuo said the likelihood of a new Apple Watch Ultra being released in 2024 was "decreasing," but it now sounds like there will be an Apple Watch Ultra 3 this year after all. In a direct message shared with MacRumors today, Kuo said that while the Apple Watch Ultra will be updated this year, the new model will have "almost no"...