Patriots

Jerod Mayo replaces Bill Belichick-era signs at Gillette Stadium 

“Now, the first hallway signs you see when you walk in the building read, 'We not me,' 'Hard work works,' and 'Process, Progress, Payoff.'"

By Conor Ryan

May 1, 2024

• Facebook
• Twitter
• Email
• Email
• 22

It’s a new era in Foxborough. 

Bill Belichick’s 24-year reign in New England was punctuated by team slogans and mantras like “Do Your Job” and “The Patriot Way” — highlighting the team-first mindset that allowed the Patriots to win six Super Bowl titles over an unprecedented two-decade dynasty. 

But with Jerod Mayo now taking the reins of a rebuilding Patriots organization, Gillette Stadium is undergoing some renovations as the franchise looks to establish a new culture and identity.

In a feature from NFL Network’s Cameron Wolfe focusing on Mayo, de-facto GM Eliot Wolf, and the Patriots’ new leadership group, it was revealed that many of Belichick’s phrases and messages have been replaced within the hallways of New England’s stadium.

“Inside the Patriots facility, the walls tell the story of change,” Wolfe wrote. “Nearly all the signs and emblems of the Belichick era, including those that read “The Patriot Way” and “Do Your Job,” have been replaced.

“Now, the first hallway signs you see when you walk in the building read, “We not me,” “Hard work works,” and “Process, Progress, Payoff,” — the latter is also the theme Mayo has set for his first season as head coach. Another wall reads, “When we win we win together,” a phrase that came from offensive coordinator Alex Van Pelt after Mayo encouraged his assistant coaches to contribute. Mayo loved it. Now, it’s in every meeting room.”

According to Wolfe, Mayo worked with Patriots vice president of football business and senior advisor to the head coach Robyn Glaser to bring these visual themes “to life” amid the offseason renovations to Gillette Stadium. 

One of those new features is a mural commissioned by Boston-based visual artist Rob “ProBlak” Gibbs that is located within the team facility. 

“The result is a grand, colorful piece that prominently features a young Black kid in a football uniform, looking at Mayo and other Patriots legends in uniform, envisioning he could be like them one day,” Wolfe wrote when describing the mural.

 “Diversity matters on our staff, Black and white, young and old, former players and non-players. Players’ mental health matters. Relationships with players matter,” Mayo told Wolfe. “People matter. What you stand for matters. You have to work at it and build it.”

Even though the Patriots are penning a new chapter in the post-Belichick era, Mayo and New England’s new leadership group are still paying tribute to the future Hall-of-Fame coach. 

“Despite the significant changes in the Patriots building, the levels of respect for Belichick are still immense — the team put his picture on a wall featuring other noteworthy coaches, executives and scouts who left a huge mark in New England,” Wolfe wrote.