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Barry Diller‘s IAC has cut a deal with one of the biggest players in artificial intelligence, OpenAI.
Dotdash Meredith, the IAC-controlled publishing company that owns publications like People, Food & Wine, Better Homes & Gardens, InStyle, Southern Living and Real Simple, has cut a “strategic partnership and licensing agreement” that will bring DDM’s content to ChatGPT.
The content that will be accessible includes “time-tested recipes, expert health and financial information, leading style and entertainment content, and rigorous product reviews.” ChatGPT will display content and links in its responses.
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The companies will also work together in other areas, including integrating OpenAI tech into DDM’s cookieless ad-targeting solution and working “to create new AI products and features for its readers and use historical and ongoing DDM content to enhance its model’s performance.”
Terms of the deal were not immediately disclosed.
Diller, the IAC CEO, has made no secret about his thoughts on generative AI, telling a summit last year that the tech could destroy the publishing industry.
“It’s going to be up-to-date, real time. If all the world’s information is able to be sucked up in this maw, and then essentially repackaged in declarative sentences in what’s called chat but isn’t chat … there will be no publishing; it is not possible,” he said, adding that he thought publishers should get together and sue.
Now, his company is one of the early publishers cutting a deal.
“We have not been shy about the fact that AI platforms should pay publishers for their content and that content must be appropriately attributed,” said Neil Vogel, CEO of Dotdash Meredith, in a statement. “This deal is a testament to the great work OpenAI is doing on both fronts to partner with creators and publishers and ensure a healthy internet for the future.”
Added OpenAI COO Brad Lightcap, “We’re thrilled to partner with Dotdash Meredith to bring its trusted brands to ChatGPT and to explore new approaches in advancing the publishing and marketing industries.”
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