When I see the word Air attached to an Apple product, I assume two things: it’s going to be thin and light. You can’t really assume that with the just-announced iPad Airs. For one, both the 11-inch and 13-inch sizes are heavier and thicker than either iPad Pro model.

Behold the spec comparison charts.

The 11-inch Air weighs 1.02 pounds to the 11-inch Pro’s 0.98 pound. The 13-inch Air is 1.36 pounds to the 13-inch Pro’s 1.28 pounds. It’s not just weight, either. Both iPad Pro sizes are also thinner.

During the “Let Loose” event, the iPad Air was characterized as the not-quite entry-level iPad that gets Pro features filtered for a wider audience (also not quite as expensive but not really a budget device, either). So, midrange. Is that what Air means now?

Maybe for iPads, but that’s not the case for MacBooks. The Air is still the entry-level device that’s thinner and lighter (kind of) compared to the MacBook Pro line, which leads to my other point: Apple’s product lineup continues to grow ever more confusing as more and more configurations are introduced.

The whole point of branding is so your customers know what they’re getting. What made the Air moniker work is it conveys a sense of lightness. Airiness, if you will. But if the Air is not your thinnest, lightest iPad — then why not simply make this the 11th-gen iPad and keep the 10th-gen as the budget option? Apple does this all the time with iPhones. It did this when it launched the 10th-gen iPads!

I can empathize that Apple customers are familiar with and generally love the Air branding — and that you can’t really call this the iPad Mid. But words have meaning! If Apple means this to be a midrange iPad, surely there are marketing geniuses who could have come up with a clever word for that.

But Apple did also try to convince us all that this iPad Air comes in purple. It’s really more a lilac if we’re feeling generous. (I’ve already had my beef with Apple over its definition of “purple,” but I’m still sore about it.) Sometimes, Apple just misses the mark with naming — like with naming the heavier, thicker iPads the Air. I recognize that, with the iPad Airs, we’re talking hundredths to tenths of a pound. I’m quibbling over, at most, a millimeter of thickness. The average person probably won’t notice too much in person. But it’s the principle of the matter.