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ChatGPT’s new image generator is delayed for free users

Sam Altman said the upgraded tool is ‘more popular than we expected’ as users flood the internet with Studio Ghibli-style images.

Sam Altman said the upgraded tool is ‘more popular than we expected’ as users flood the internet with Studio Ghibli-style images.

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STK155_OPEN_AI_2025_CVirgiia_D
Image: The Verge
Emma Roth
Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.

OpenAI is pushing back the rollout of ChatGPT’s built-in image generator for free users. In a post on Wednesday, CEO Sam Altman admitted that the image-generation tool is more popular than he expected, adding that “rollout to our free tier is unfortunately going to be delayed for awhile.”

OpenAI only just added image generation capabilities to ChatGPT on Tuesday, allowing users to create images directly within the app using the company’s reasoning model, GPT-4o. Since its launch, users have flooded social media feeds with photos transformed into images generated in the style of Studio Ghibli, a trend that even Altman has gotten in on.

GPT-4o comes with improvements to text rendering and uses “an autoregressive approach” to image generation, which means it generates an image from left to right and top to bottom instead of all at the same time. It’s currently available to ChatGPT Plus, Pro, and Team subscribers, but now it’s not clear when it will arrive for free users.