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Incorporating AI into Your UX Workflow
3 min readApr 25, 2025
The tidal shift we can’t ignore
When ChatGPT burst onto the scene I treated it like a toy — fun for rewrites, nothing more. Twelve months later a McKinsey survey shows 65 % of companies already use generative AI and overall AI adoption has jumped to 72 %. That’s not a trend line — it’s a tidal shift. As design teams feel the squeeze to do more with less, the ability to wield AI responsibly is fast becoming table-stakes.
Why AI raises the bar instead of lowering it
In my own projects, AI hasn’t replaced the craft of design — it’s removed the slog:
- Research synthesis → Large-language models cluster interview quotes in minutes.
- Persona drafts → I generate “version 0” personas, then validate with real data.
- Wireframe riffs → Figma’s AI plugins spit out alternate layouts I’d never have sketched.
- Usability-test parsing → A ChatGPT prompt surfaces pain-point patterns while the session recording is still warm.
The payoff is brutal efficiency and more headspace for strategy and storytelling.
