Under-Priced Underthings

Journelle Is Having a Massive Semi-Annual Sale, and the Bra Deals Are So Good

Time for some MASSIVE deals on underwear and lingerie.
Three brightlycolored lace bras in yellow blue and lilac on a pink and purple background
Cassie Basford/Allure

The Internet has revolutionized the way we shop for lingerie. We can now narrow down sizes, colors, and styles with the click of a mouse. And as if that's not sweet enough, Journelle's Semi-Annual Sale is here to make the whole experience even better.

The fun begins May 17 (and ends a whole month later on June 16), with a whopping 30 percent off sale items at Journelle — no code necessary. If you don't already have your eye on something, you'll now have even more discounted alluring goodies from Journelle's entire stock of bras, underwear, pajamas, robes, and accessories to choose from.

When Journelle last ran this promotion back in December, the sale only applied to a few hundred items, so the brand is seriously turning up the heat, making this the perfect time to update your intimates wardrobe. We have our eye on a few things, like this lace eye mask that definitely will spice things up in the bedroom.

One of the brands we'll have the closest watch on during the sale is Panache Lingerie, which features inclusive sizing without skimping on style. The Ana Non-Padded Plunge Bra in Bluebell is a perfect example of this ethos, pairing sheer, scalloped lace panels and a plunging neckline with a double-reinforced wing for serious support whether you're a D or an H cup. The brand calls the combo "a lovely rarity," and we can't help but agree, especially at this price — the Non-Padded Plunge Bra is usually $67, but is priced at $40 during the sale, so snag it while you can.

Courtesy of Brand

Looking for something equal parts classy and eye-catching? That's the definition of Dita Von Teese, whose Black Dahlia Balconette Bra takes just enough inspiration from bondage to raise the temperature in the room a few degrees, but keeps the effect muted with full-coverage cups and a subtle colorway of inky blue on pale blush. It's a look that's pure pinup, and it's just $51 during the sale, down from $85.

Courtesy of Brand

If you're in the market for something with a heavy dose of sex appeal, then you'll want to check out the options from Simone Perele, an Allure editor favorite. Its Citadine Demi Cup Bra in Flamingo, normally $110, but it's $66 right now. The delicate, eyelash-lace-ringed cups were constructed with more of an eye toward pulse-racing than support, but it's so gorgeous that you'll be slipping it on any time the opportunity strikes, paired with the matching thong or the booty-baring boy shorts for a true dose of va-va-voom.

Courtesy of Brand

For those whose biggest priority is comfort, this [Eberjey Dianna Button Down Teddy](https://www.journelle.com/products/eberjey-dianna-button-down-teddy-142458?color=2959){: rel="nofollow"} is on sale for $60, down from $102. Its one-piece design is easy to slip into — or out of, hyuck hyuck — thanks to its stretchy, high-cinched waist and spaghetti-tie back. The modal material is extra soft, while the summery lemon pattern and honeycomb lace on the neckline and legs give it a cheeky, flirtatious edge.

Courtesy of Brand

Whether you're looking for lacy lingerie, comfy pajama sets, or a solid pair of stockings, check out Journelle's Semi-Annual Sale right away because with savings like these, your faves are sure to sell out.


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