I'm a Barbie girl in a digital world: Chips with Everything podcast

Chips with Everything Series

To celebrate 60 years of Barbie, Jordan Erica Webber looks back at some of the key moments in the history of the world-famous doll, and examines how Barbie became a representative of the tech world

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This month, Barbie turns 60. Beloved by generations of children, over the past decade her manufacturer, Mattel, also saw the need to introduce Barbie to the digital world.

Barbie wasn’t just the star of her own video games and movies. In the noughties, Mattel was encouraged to design more diverse Barbie dolls, both in the way they looked and the careers they chose. So, in 2016, we welcomed Game Developer Barbie, a doll that could – like so many before her – inspire a younger generation and show them game development was a viable career for women.

Jordan is joined by Rachel Simone Weil, Jesyca Durchin-Schnepp and Jess Weiner to talk us through the revolution of Barbie through the digital age.

Mattel saw the need to introduce Barbie to the digital world over the last decade.
Photograph: Diane Bondareff/Invision/AP
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