, Columnist
Beyond Meat Can't Save Blue Apron
The meal-kit provider’s problems were never about ingredients.
Blue Apron hope you try this at home.
Photographer: Beyond Meat Inc.This article is for subscribers only.
Another day, another sign Wall Street’s enthusiasm for Beyond Meat Inc. has gotten a little beyond reason.
The plant-based burger company has surged 588% since its May IPO, as investors salivate over the growth prospects of a tiny company that is at the leading edge of some important dining trends. On Tuesday, a more troubled food-business disruptor got to bask in Beyond Meat’s glow: Blue Apron Holdings announced it would soon be adding recipes to its meal-kit boxes that feature the meatless burger. Investors sent shares of the meal-kit company up more than 40% on the news.