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KEY INGREDIENTS:
Citric acid and dimethicone (boost shine); pigments (deposit color)
HOW IT LOOKS/FEELS:
The pigmented gel is available in six shades: warm and cool blonde, brunette, and red tones. Its floral scent is nostril-tingling in the way that at-home hair dyes can be.
WHY WE LIKE IT:
A lazy girl's dream, this weekly gloss is applied in the shower to revive fading color, neutralize brassiness, and counteract dullness. It even helps mask roots. Leave in for three to five minutes, then rinse. Make sure to wash your hands well (redheads, especially)—the formula can get a little stain-y.