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It’s a question that has bedeviled cost-conscious design connoisseurs for ages: Where can one acquire a really good sofa—smartly detailed, well-proportioned, finely crafted—without breaking the bank? Ben Soleimani says he has the answer, and he’s betting big to prove it. The scion of a four-generation dynasty of rug purveyors, Soleimani spent decades in the high-end carpet game, first in his family business, then through a strategic partnership with RH. Earlier this year, he launched his own namesake online venture, with the proposition that quality and value can indeed coexist. He plans to test that premise further by buttressing his online presence with brick-and-mortar showrooms in Los Angeles and New York.
“I’ve done everything I can possibly do in the rug world. Now I want to bring my experience and expertise to the entire home,” Soleimani says of his brand’s expansion into furniture, lighting, and accessories. “I know quality, and I know how to make things of quality at scale. If you’re spending four to five thousand dollars, you should be able to get an amazing sofa.”
Soleimani’s prolific furniture launch this fall encompasses roughly 300 new pieces, with endless sizes and finishes. The collection was conceived by the company’s in-house studio, with Soleimani himself overseeing every detail from concept to production. “I’m always simplifying and then simplifying again. I believe in the less-is-more approach,” he says. “The simpler the design becomes, the more difficult it can be to produce. I work with a huge international network to make sure the right pieces are being fabricated by the right people. Once you’ve figured that out, you make a genuine marriage of quality and value.” bensoleimani.com
