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Microsoft Windows Software Technology

Microsoft Reveals New Windows Logo, Office Icons (theredmondcloud.com) 52

Ammalgam shares a report from The Redmond Cloud: Microsoft is refreshing its Windows logo and the icons for many of the operating system's apps. While Microsoft already announced new icons for the Office suite, Microsoft is now redesigning more than 100 icons across the company with new colors, materials, and finishes. We can see a softer modernized design based on their Fluent Design set of principles. You can see the new Windows logo in the images here.

This is all part of a bigger push to modernize Microsoft's software and services under the Fluent Design set of principles. These aren't huge changes but slight flourishes to existing icons to make them look congruent when viewed in a series or set. This also seems like part of an attempt to clean up inconsistent icons in the Microsoft Windows OS. Microsoft's icon work is gradual and will continue throughout 2020.
Jon Friedman, corporate vice president of design and research at Microsoft, announced the changes in a Medium post.
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Microsoft Reveals New Windows Logo, Office Icons

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  • Inspired by a virus?
  • by DigitalisAkujin ( 846133 ) on Thursday December 12, 2019 @07:49PM (#59514442) Homepage

    Why exactly do you need a redesign every 6 months?

    • by arglebargle_xiv ( 2212710 ) on Thursday December 12, 2019 @08:13PM (#59514490)

      +{many} insightful. As soon as you've got used to something, a bunch of latte-sipping Birkenstock-wearing hipsters rushes in to change it, purely for the sake of change. Some years ago, you had UX researchers test new UI to determine what worked best. Now you have self-appointed hipster style trendsetters coming up with a new design language every six months in an attempt to get approval from other hipsters, and who cares if the result is unusable by pretty much everyone.

      And the worst thing with this neverending churn is that no instructions on how to do anything are ever up to date. Every time you're confronted with some new totally unintuitive hipster-designed UI with incomprehensible mechanisms and puzzle-box hidden elements, your only recourse is to Google whatever you're trying to do, only to find that about 50% of the results are from other people completely baffled about how to do the same thing and the other 50% are instructions that don't work any more because the UI has changed several times since then.

      What's even worse is if you're the go-to IT guy for friends and family who has to keep figuring out random UI changes in their favourite apps every few months, when the UI they've learned to use suddenly doesn't work any more.

      Unfortunately we've been at least ten years in this hell, and it shows no signs of abating.

      • by SirAstral ( 1349985 ) on Thursday December 12, 2019 @08:44PM (#59514554)

        So true, half my job is to figure out the infernal logic of the developers. Sometimes there is 3 different places to change the same setting. Sometimes the only place to change a setting is a registry key, wmi method, or undocumented settings file. I can go back and look up documentation that shows how to resolve an issue only to find out that it no longer applies because the current version I am working with moved that somewhere else. And of course any search configured to restrict results to your current version still seems to consistently give you links to older version products that are mostly irrelevant but have been around long enough for search engines to believe it is relevant.

        • by fintux ( 798480 )

          As a developer myself, I am saddened by comments like these. Developers don't have the authority to pick a design, especially at companies like Microsoft. It's not at all as if the developer was given a task: "Design and implement X". The real life is much more like this: http://moishelettvin.blogspot.... [blogspot.com].

        • Simple fact is 90% of developers make piss more UI's. I'll readily admit I'm among them. If I do an interface it makes sense to ME but I can't guarantee anyone else will find it intuitive. That's not really my job though. I'm more concerned with what the code actually does than how you interact with it.

      • by sgage ( 109086 ) on Thursday December 12, 2019 @08:54PM (#59514584)

        This, this, a thousand times this!
        The computer industry has become the fashion industry. Change for the sake of change so that people feel out of date and you can push new stuff on them. No improvement, no progress, just churn.

        People have been trained to want new, shiny, fresh, 'clean design' (whater that is), so that's what they give 'em. Never mind that it's anti-ergonomic, undiscoverable, hard on the eyes, etc.

        And they will call you names for calling it out.

        • by thegarbz ( 1787294 ) on Friday December 13, 2019 @04:48AM (#59515280)

          And they will call you names for calling it out.

          Ignorant. That's usually the name they will call you. There is a hint of truth to what you say but likewise there is ignorance there too. Change for change's sake is rarely change for change's sake. Change is typically data driven. It's the reason power users hate change so much. In the way we use our machines we are in the minority and then see every change as negative, whereas the change itself often is to the benefit of the majority of the user base at the expense of the minority.

          Remember that fucking god awful Metro start menu? There was a good presentation floating around about just how much Microsoft lost the plot. The menu stopped being about a menu and started being about an optimisation problem for people looking at user telemetry. As much of an abomination as it was there was no doubt that the presentation was right:
          a) more items fitted on the screen
          b) it took less clicks to get somewhere
          c) it took less scrolling to get somewhere.
          d) it drove some 3rd agenda (tablets)

          But because it was horrible and a change many people wrote it off as change for change's sake, but you don't spend that kind of money on change just because.

      • by Darinbob ( 1142669 ) on Thursday December 12, 2019 @09:23PM (#59514652)

        I think they don't change for the sake of change, but they change in order to make it look like they're doing something and so not get laid off as a waste of office space. It's not just marketing types who do this, I see this with some developers too, it's across the board with workers who really aren't providing much value but who need to look like they're busy and vital.

        • by AmiMoJo ( 196126 )

          They should be fired for designing these icons, they are terrible. They are all similar colours and blend into each other when you glance at them.

          At least some of them still have text. Finding Word is much easier when the icon has a W in it, although they made it rather small. The brain is trained from an early age to recognize characters.

          The rest are just monochrome and extremely vague icons.

      • by Nephrite ( 82592 )

        In case of applications icons serve as visual cues to what it is like names. All this redesigns are essentially same as changing apps names every month. Yesterday it was Ms Word, today its Ms Writer tomorrow Ms Scribbler.

      • by doggo ( 34827 )

        What arglebargle_xiv said.

        I'm so sick of this pervasive shit throughout the tech world I'm retiring about 6 years early. I'm burnt out trying to support this crap, whether it's Microsoft, Apple, Oracle, you name it.

        iTunes is one of the most egregious. Every fucking update changed the UI. It just doesn't work.

    • they need the sheep to keep buying the same product over and over and over and over and over and over and over again
    • by sconeu ( 64226 )

      Yep. I remember when Microsoft had Usability Labs. And they had a GREAT reputation, despite all the evil shit that MS was doing at the time.

      Now it's, "Lets throw out a new UI and see how it works. Our free workers -- oops I mean customers -- will test it for us"

      • by rtb61 ( 674572 )

        How about the link serves straight to a full page M$ ad, arse holes, just can't help being arseholes, you already going to site to see advertising about M$ product and the shitheads just fucking have to serve a full page ad on an product advertising site, ads on top of ads, what shitheads.

        Personally they should have gone the more alien probe look, much more in line with the whole windows 10 vibe. (PS M$ good luck with the email confirmation gofuckyourself@gofuckyourself.fu)

    • by UPi ( 137083 )

      I have created a small site based on this article. I challenge you, gentle readers, to guess which icon invokes what function, with the small letters redacted.

      https://wtficon.iqfighter.info/

      Enjoy! :)

      • Holy Carp without the text those are an utter disaster! How the hell do they expect those to localize at all?
  • Thunderbird (Score:5, Interesting)

    by Luthair ( 847766 ) on Thursday December 12, 2019 @07:51PM (#59514450)
    Just saying.... we've seen that Edge logo before...
  • by dstyle5 ( 702493 ) on Thursday December 12, 2019 @08:09PM (#59514474)
    They should bring this back: https://www.youtube.com/watch?... [youtube.com]
  • Fluent Design

    Error at the USPTO... that trademark shouldn't belong to Microsoft without a transaction.

  • I bet you never thought it would be because of WSL!

  • Is that it, MICROS~1 changes its logo, is that it?
    • by Anonymous Coward
      Your uid is way too high to be posting 8+3 filename jokes.
  • Bet it was more than most households earn in a year. See the problem here?
  • Oh, Yeah! Great! (Score:4, Interesting)

    by 140Mandak262Jamuna ( 970587 ) on Thursday December 12, 2019 @09:19PM (#59514636) Journal
    This is that time of the year again!

    Hours of fun ahead!

    Suddenly you are jarred out of the routine. You know where to click save your files! You will embark on a great adventure. Eventually you will find it, but before you do you would have discovered all the "New! and Exciting!!" features you never knew you had including the features you might never ever use.

    You would go, "ok, is how you add phone numbers to the tear-away tabs for all those Free to Good Home notices. Well too bad no one uses printed notices on cork board anymore" "What? mail merge? This is how you do mail merge?" "Oh, here is how you right justify recto page footers and left justify obverse page footers, but what are recto and obverse?"

    Eventually you might find what you are looking for, or you might google for it.

    Ironic considering the sales pitch that made Microsoft such a behemoth was telling senior managers, "You train your work force once, then you dont have to retrain ever again, all applications work seamlessly the same way for ever, Linux! you need to teach them a whole new way of clicking on different location, different menu items !"

  • You insist on rebooting my system whenever you want without asking me if it's ok. It sucks when you're doing so to install security updates. But

    I have to admit I have never wished upon a star "please ignore my 3 desktops with stuff you don't understand, feel free to reboot my laptop so you can show me your new logo and icons".

    1 fucking program keeps me from running Linux 100% of the time. If I wasn't so lazy I'd dick with Wine, but I'm lazy.
  • by az-saguaro ( 1231754 ) on Thursday December 12, 2019 @10:54PM (#59514822)

    These posts about Windows 10 always provoke a lot of diatribe about how awful it is. I tried to keep my XP main machine chugging along, but ultimately it could not keep up with the creep of features and capacity in other software, media, and hardware standards. I switched over in 2016 with a new well powered machine, and guess what, Win 10 is just fine. Sure, it has some things that suck, but other things that MS got right. A good OS should just run the machine, allow you to launch apps, and handle the interchange of data and files without getting in your way. While out-of-the-box Win10 is overly intrusive and at times stupid and overbearing, you can shut down almost all of the annoyances and problems. Outside the kernel, most of the codebase seems to be the same as in XP and Win 7, so with the right registry tweaks, XP and 7 are largely back. Furthermore, rather than fighting Win 10, if instead you keep an open mind to what is new and learn to use it, there are some benefits and advantages.

    Simply put, my machine looks and runs like it did under the old OS'es, but better and with some improvements. I NEVER get nagged about OS updates, never, because they can be turned off. I have not rebooted my machine, heavily used every day, since June. Crap like tiles and the barfarocious start menu are dismissed. I installed Classic Shell, but I have it mostly turned off because getting back to classic looks is possible right within Win 10. The main thing that is terrible about Win 10 is the shell itself, Windows Explorer. It is slow and buggy and full of a lot of stupid that is degraded from XP and 7. But, when misbehaving, that can be corrected by closing it then restarting it from the Task Manager. I "live" out of the file explorer, but in Win 10, they have turned Windows Explorer into a useless piece of trash, but by using third party apps like Explorer++ and XYplorer, it is back to the glory days of XP. It is no surprise MS mostly ignores those things that are the direct interface with the user.

    Nonetheless, the majority of comments to this thread are on the money about stupid changes for no rational or user oriented reason. The post #59514490 by arglebargle_xiv (2212710) is a nice summary of MS and Windows since Vista. I have no idea why (at the current time) he was modded troll. Maybe someone else will mod him up. But, I will take exception to his first statement, " As soon as you've got used to something, a bunch of latte-sipping Birkenstock-wearing hipsters rushes in to change it, purely for the sake of change." The actual artists and designers who do the work might be latte-stockers, but they are just grunts who most likely are talented and earnest and proud of the work they do. But, they are just doing the jobs assigned to them, and it is the bosses who are assigning the change-for-change's-sake jobs.

    When MS was a young company under Gates, or Apple under Jobs, or many other startups, they did / do many things well but also many things naive, foolish, errant, incorrect, and sometimes even evil. But even with the mistakes, the consistent thing about those young companies under their founders was that they all seemed to be motivated to "get it right". They tried to build and fiddle and tweak until the new technologies and user paradigms they were inventing were working well and to the satisfaction or even admiration of the greater segment of users. You cannot please everyone, and each company took its wrong turns (Bob and Lisa come to mind), but overall, they built the foundational systems that today everyone wishes we could get back to. Now, under a newer generation of businessmen who are tasked solely with maintaining profitability and share price, and who are motivated primarily by their stock options, there is little twisting and tweaking or fundamental advancements of the core systems or paradigms. Instead, they assign make-work tasks that glorify form over substance, or else they make big changes for no purpose other than "that's old, let's crap up something new". Som

    • by twocows ( 1216842 ) on Friday December 13, 2019 @10:58AM (#59515864)
      The only major problem I have with Windows 10 at this point is the update policy. It's not acceptable for an operating system to decide to reboot at random, closing out of whatever you may have running at the time. I run a game server and I like maintenance to be on a specific day of the week at a specific time so users can plan around it and not be caught out by it. Windows lets me block a chunk of time but not a day of the week, so I can't really do this. Back on Windows 7, it was easy, since I could just set it to notify me of updates but not download or install them without prompting me.

      I can disable updates entirely, but that's not something you want to do on any server that's public-facing. Also, I have to use third party tools to do it, just disabling the Windows Update service isn't enough because Windows can randomly re-enable it.

      I've had other update issues as well, like the preloading service deciding it wants to completely saturate my pipe despite Microsoft's claims that it won't do that (ha) or the update service deciding to sit in WinSxS for six hours thrashing the disk... once a month every month for a year. Windows 10's update system is complete jank and the real killer is that I never had problems with Windows 7's update system.

      I do have other issues with Windows 10 but they're all an order of magnitude less annoying. Start menu's fixable with Open-Shell (Classic Shell doesn't get updates anymore by the way, Open-Shell's the maintained fork)... data collection's fixable with ShutUp10 or alternative tools... UI inconsistency is annoying but I can usually find what I want on Google pretty quickly. If they'd just make updates work like they used to, I'd have no problem moving all of my Windows devices to Windows 10.
  • The only difference between the screen shot shown in the article on theredmondcloud.com and the one I see on my screen right now, is the color. Mine is white on black, the new one is blue on... well... blueish-white. *smh* I wonder how many millions they paid some consulting company to tell them to change the color.

  • So the textures and look of the ad were great, why not use that? Instead we get something that looks cheap. How is it they designed better looking versions of the icons and background textures for the ad but couldn't be bothered for the app?

  • by sad_ ( 7868 )

    windows is complete, all problems solved, next to perfect now.
    you can thanks those new icons.
    it's all about priorities.

  • Windows these days is a total nightmare from a privacy standpoint... but, hey, at least we will have new icons, right?
  • Does Clippy get a Millennial beard and haircut?

  • Looking for something refreshing? Mints are also refreshing.
  • I`am wondering Microsoft is doing pretty well for customers, Recently they have launched the Azure windows virtual desktop [apps4rent.com]. There are lot of innovative and trending apps such as Microsoft Teams, Yammer which are being introduced and have started gaining popularity.

Suggest you just sit there and wait till life gets easier.

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