Matching Your Eye Shadow to Your Hair Color Just Might Be This Year's Next Big Trend

If you've been searching for easy yet creative ways to amp up your makeup in 2020, let us point you in the direction of makeup artist Katie Jane Hughes. A selfie she posted to Instagram on January 14 poses a fun new way to choose your eye shadow shades: by matching them to your hair. In the photo, Hughes' fiery, copper-red hair fights for attention with her equally bright and glittery copper eye makeup, complete with a smoked-out eyeliner wing for dimension. "Match your hair to your eyeshadow in 2020!!!" she writes in the caption. And — at least to us — whatever Hughes says goes.

Funnily enough, Hughes didn't even make this shade match on intentionally. "[It was] kind of a happy coincidence," she tells Allure. "The orange color just matched my hair perfectly, so I decided to take advantage of the caption opportunity. But then I thought, 'actually that’s kind of a cool idea.'" If you want to get an exact match between your eyes and hair at home, she suggests focusing on the undertones of your hair color.

Have brown hair with cool tones? Stick to shadows with blue and purple tones. Have blonde hair with yellow undertones? Reach for a light, warm gold hue. "Playing on the depths or highlights is fine, [it] doesn’t have to be literal," she says. Of course, if you came here because you saw Hughes's gilded, sparkling smoky eye and just want to know what she used, it's the Tom Ford Eye Color Quad in Suspicion.

Like any new makeup look, you might not nail the perfect hair-to-eye match on the first try, but as Hughes says, that's the beauty of makeup. "If you don’t like it, it’s just makeup," she says. "Try something else tomorrow."

More on eye makeup:

• Eye-Shadow Tips Makeup Artists Want You to Know
• The Best Eye Makeup and Brow Products of 2019
• 11 Ways to Make Your Eyes Look Bigger

Now, see how eye makeup has evolved within the past 100 years:

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