A deluge of new, belated Baby Yoda merchandise is on the way

Baby Yoda.
(Image credit: Disney DTCI Media Kit)

Baby Yoda merchandise was surprisingly nowhere to be found when The Mandalorian first launched last fall, but a few months later, there has been an awakening.

The absolute onslaught of Baby Yoda merchandise that seemed inevitable after the character became an internet phenomenon last year is about to begin, with a whole bunch of new toys and other tie-in products unveiled on Thursday. This includes a $60 cooing animatronic Baby Yoda toy, and, well, basically everything else you can think of, from beanies to backpacks to bluetooth speakers.

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Brendan Morrow

Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.