Ericsson’s $1.1 billion purchase of Cradlepoint could broaden its customer base beyond service providers and expand the 5G services that its carrier customers can support. Credit: Thinkstock Ericsson’s purchase of wireless WAN vendor Cradlepoint means that the Sweden-based networking powerhouse is targeting growth in the 5G and edge markets, according to experts. The deal, valued at $1.1 billion, will see Cradlepoint become a fully owned subsidiary of Ericsson, part of the larger company’s Business Area Technologies and New Business division Cradlepoint was founded in 2006 in Boise, Idaho, and has roughly 700 employees and more than 20,000 customers, according to a deal report from 451 Research. The company’s main line of business is selling 3G/4G/LTE routers and modems to service providers and directly to enterprises that want to use that type of connectivity in private networks. Cradlepoint has a large and varied enterprise-customer base ranging from law enforcement to smart cities to transportation, and has close relationships with carrier equipment manufacturers like Ericsson, whose business has also included wireless gear, but hasn’t overlapped with Cradlepoint’s. Ericsson’s main business is selling equipment to carriers, not enterprises. While Ericsson trumpeted its intent to play a major role in the deployment of 5G in its announcement –Cradlepoint is expected to play a large role in private 5G networks in the U.S. – specific technologies are likely side issues next to the broader notion of expanding the company’s market share, according to Farpoint Group principal Craig Mathias. “5G will clearly play a role, but I believe the motivator is to broaden Ericsson’s base, expanding into the enterprise along with the opportunity for both an immediate return as well as an evolutionary path to 5G,” he said. “But at present, the former is more important than the latter.” It’s possible to characterize the Cradlepoint acquisition as another attempt to make headway in the enterprise private networking market, according to the 451 report on the deal–but that isn’t quite what’s going on here. Ericsson has made attempts to do that in the past, which were met with disfavor among the company’s telecom customers. Per 451, Ericsson has downplayed that aspect of the deal, but it could still strengthen the company’s hand if it ultimately decides that a renewed push on direct-to-enterprise sales is warranted. Cradlepoint doesn’t generate positive operating income yet, but the impact of the company on new parent Ericsson’s own books is expected to be minimal – around a 1% hit to operating margin for the next two fiscal years. Related content opinion Can your cloud backup provider fail? Cloud backup providers aren’t infallible. Be sure to ask hard questions of providers about their storage redundancy, geo-replication, data integrity measures, and disaster recovery capabilities. By Curtis Preston Apr 19, 2024 7 mins Backup and Recovery Cloud Computing Data Center news Cisco marries AI and security with cloud-based data center offering Cisco announces AI-based Hypershield, a self-upgrading security fabric that's designed to protect distributed applications, devices and data. By Michael Cooney Apr 18, 2024 5 mins Network Security Data Center how-to Shredding files on Linux with the shred command The shred command is a good option for removing files from a Linux system in a way that makes them virtually impossible to recover. By Sandra Henry-Stocker Apr 18, 2024 4 mins Linux news Intel announces edge AI processors New edge-optimized processors and FPGAs will power AI-enabled devices in vertical industries including retail, industrial and healthcare. By Andy Patrizio Apr 18, 2024 3 mins CPUs and Processors Edge Computing PODCASTS VIDEOS RESOURCES EVENTS NEWSLETTERS Newsletter Promo Module Test Description for newsletter promo module. Please enter a valid email address Subscribe