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When Is Amazon Prime Day 2023? Here's Everything You Need to Know About the October Event

Amazon recently announced a second major sale called Prime Big Deals Days. Here's all the information you need on what it is, and how to shop it, plus all the lightning deals and early sales you won't want to miss.
When Is Amazon Prime Day October 2023 Here's Everything We Know About Prime Big Deals Days

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If you consider yourself an especially savvy shopper who loves a good sale, you know just how big of a deal Amazon Prime Day is. Now, we know Amazon Prime Day came and went in July 2023, but lucky for us, Amazon announced a second Amazon Prime event in October called  Prime Big Deals Days. Before the epic blowout even begins, you probably have a plan of attack ready to go so you don't miss out on any major deals. You're also the person all of your family members and friends ask for the best Amazon Prime Day deals and what's actually worth picking up. We get it: We fall into that category, too.

Buzz is building all over the internet about this Prime Day event, the megaretailer's biggest day of the year — and what may be the one of the busiest days of 2023 for online shopping. To make sure you don't miss a single deal, steal, or discount, we've got you covered with a head-to-toe, A-to-Z guide to Prime Day, when it is, how to shop it, and what offers you can expect.

What is Amazon Prime Day?

In simple terms, Amazon Prime Day is a marathon of deals that lasts 48 hours. The sales span all categories, including beauty, apparel, kitchen/dining, electronics, and more — and the discounts are deep. There's truly no better time to shop for your essentials and wishlist items than during Prime Day because chances are, they'll be on sale at one time or another (more on "lightning deals" later). Consider this your guide to all things Amazon Prime Day, so read on to find out how to best prepare yourself to shop quickly and strategically.

Even though you can sign up for Amazon Prime at any time leading up to or during the sale itself, now is probably the best time to do so, because only Prime members have access to all of the money-saving steals. All you have to do is head over to Amazon to sign up.

If you're hesitant about committing to a membership, you're in luck: Amazon also offers 30-day free trials and six-month free trials for students. 

When is Amazon Prime Day 2023?

Amazon Prime Big Deals Days is scheduled to be sometime in October. We can only assume it's a two-day sale so keep in mind, that some of the best deals are bound to sell out quickly on the first day, so don't wait too long to buy. We'll be sure to keep you all updated with details so you can snag all your favorite beauty, fashion, lifestyle, and household products at discounted prices.

Best Beauty Prime Day Deals from July 2023

We've only got one word to describe the Prime Day beauty landscape: abundant. Hundreds of brands, across drugstore and high-end categories, have gone all out with their Prime Day deals. In preparation for the upcoming discounts, here's a look back on some of the best sellers from the first Prime Day 2022 back in July. 

A lavender Foreo Luna 3 for Sensitive Skin on white background

Foreo

Foreo Luna 3 for Sensitive Skin

$219 $109

Amazon

Crest

Crest 3D White No Slip Whitestrips

$46 $30

Amazon

GHD

GHD Max Styler 2" Flat Iron

$249 $187

Amazon

Colgate

Hum by Colgate Smart Battery Toothbrush Kit

$40 $23

Amazon

A white NuFace Trinity device and gel primer on white background

NuFace

NuFace Trinity Starter Kit

$265

Nordstrom

$350

Amazon

Hot Tools Professional 24K Gold One Step Dryer Volumizer black and gold blow dry brush on white background

Hot Tools

Hot Tools Professional 24K Gold One Step Dryer Volumizer

$70 $32

Amazon

Keep checking back here for our live-and-constantly-updated Prime Day 2023 coverage:

What are lightning deals, and how can I shop them?

Lightning deals are limited-time offers that usually last a few hours and have a limited supply available. In fact, there's a live countdown timer that shows how much time you have left and what percentage of each deal has already been claimed by fellow shoppers. Lightning deals are actually available 30 minutes before they officially go live for Prime members, so there's yet another reason to sign up for an account.

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You can view upcoming deals on your desktop or in the Amazon app (iOS; Android) 24 hours before they go live, and you can also click "Watch this Deal" and receive push notifications on your phone when a deal is starting. In any case, there's no such thing as being overly prepared.

How can I prepare for Prime Day shopping?

To recap, here are some simple steps to ensure that your Amazon Prime Day experience is the best it can be.

Step 1: Make sure you sign up for Amazon Prime. It's very easy. And remember: You can still shop Prime Day on a free trial.

Step 2: Download the Amazon App to track the deals, and even view them before they're live. 

Step 3: Read through the Prime Day Insider Guide in order to make sure you're fully prepared. The guide will let you know the ins and outs of what kind of deals you can expect (including brand-new product launches) and how to make the most of your time.

Step 4: Shop your heart out. And don't forget to make a list and stock up on bulk items. Remember that it's only a good deal if you were already planning on buying it. Otherwise, you're just spending unnecessary money.

In the meantime, keep an eye on Amazon's Prime Day landing page for more details on the epic sale, and be sure to sign up for an Amazon Prime account to get yourself ready to shop an endless stream of deals. And of course, bookmark this page to refer back to throughout the sale. We have a feeling that, despite the oddity of a year we've been through, all signs point to 2021 being the best Amazon Prime Day yet.

Will there be competitor sales during Amazon Prime Day?

You bet your bottom dollar. Last year we witnessed other major retailers like Ulta Beauty, Target, and Skinstore upping their game and slashing their prices in a bid to keep up with Amazon. Check out the full list of offerings and keep adding new items to your wishlist.

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Want even more Amazon shopping inspiration? Keep reading:

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