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BEST OF BEAUTY 2020

All Blondes Need Living Proof Color Care Whipped Glaze

A few pumps restores my hair to its former, post-gloss glory.
A slim tall lilac Living Proof bottle on a painted burgundy background.
Best of Beauty
  • Best of Beauty
  • 2020

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TL;DR:

What Is It: A conditioning lavender semi-permanent dye foam
What It Does: Violet tones counteract yellow ones, lightening your hair — a Band-Aid solution for a salon gloss
Who It's For: Blondes of the coolest tones possible

Nothing is wrong and everything is great, thank you for asking. I can't complain — I'm healthy and employed, and despite anything you might have heard, my blonde has never been blonder, thanks to Living Proof's Whipped Glaze and the lilac foam the product name describes.

It's true that these are unprecedented times. The future stretches out all foggy before us, and the little we can see look bleak and colorless. Except for my hair, which is absolutely exploding with hot, white light, like a platinum mirror held up to the sun.

Nothing is certain, but I know this: That dosing a soft purple pigment into your blonde hair a few times each week is enough to stretch your salon gloss as far as is physically possible. When the Light glaze meets double-processed hair, it imparts a semipermanent dye that lifts brassiness. Strip away all of the attendant marketing and we are simply speaking about hair dye with a built-in SPF, to protect your color from frying outdoors, if outdoors is a place you are interested in going. I am OK, personally speaking.

I think we can all agree that Living Proof Color Care Whipped Glaze in Light!Courtesy of the author

(Let me be clear that I am only speaking about the Allure Best of Beauty 2020 award-winning Whipped Glaze in the Light shade for blonde hair, not the Dark shade, which I have not tried, given that I have not had dark hair since… 

Well, actually, I was unable to go to see my colorist for quite some time recently. But I am describing a forgone time when people were generally unsure of whether or not it mattered to do things like color your hair, or whether our priorities were about to radically shift into new, hastily-built models of survival. That time is over. Also, I am pretty sure that I would love the Dark color? I love this hair tint!) 

Everything is terrifying. The air outside my bathroom window is diffused with grief and suffering. Most of my 16 or so waking hours are spent trying to wrap my head around an almost incomprehensible anxiety. But my hair is so superbly blonde, and so reliably blonde, and so happily blonde. It's a minuscule joy that glimmers every so often throughout my day. Often forgotten, but never ignored.

Check out the full list of Allure's 2020 Best of Beauty winners.