A vanguard of the country-chic lifestyle, Cutter Brooks occupies a humble storefront in Stow-on-the-Wold, England, a Cotswold village home to some 11,500 residents. Yet the shop has amassed a social media following five times that amount thanks, in part, to founder and New York transplant Amanda Brooks’s unwavering pursuit of design talent and a poised willingness to evolve.
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“I know myself well enough to know that I’m always looking for new things, and I get bored easily and like to evolve,” Brooks tells AD’s Mitch Owens in this week’s episode of The AD Aesthete podcast. Knowing when to move on from an established aesthetic, a skill Brooks honed while working as a fashion executive in New York, has helped garner the shop’s loyal following. Of her follow-your-nose philosophy, Brooks explains: “I was just buying some stuff at auction yesterday, and I was like, ‘Oh, this doesn’t really go in the shop.’ And then I was like, ‘But maybe that’s where the shop is going.’”
On this week’s episode of The AD Aesthete podcast, Brooks retraces the path that led to Cutter Brooks, and discusses the importance of product exclusivity and how the pandemic has impacted her business.
Listen to the full episode below, or wherever you get your podcasts.
