The Most Exciting New Hair-Care Products Coming in January
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Last January, you never could have guessed what the world would be like one year later. You're wearing masks nearly every moment you're not in your own home, you're crossing your fingers for the quick distribution of a vaccine you had no idea you would need, and there's a decent chance you haven't been to a salon since last spring (or at least not nearly as frequently as you once did). But that doesn't mean your hair stopped being a priority, which is why it's so wonderful that brands are still cranking out some seriously innovative new products that make at-home hair care easier than ever.
Just because the holidays are behind us doesn't mean you don't deserve a new treat and indulging in simple pleasures like babying your hair can be a form of well-deserved and much-needed self-care.
If you're fortunate enough to have the disposable funds, there is so much newness — lots at budget-friendly prices — to distract you from the challenges we're still facing. For example, curls are getting a big boost from new Tresemmé and Naturally Drenched products, while L'Oréal Paris and John Frieda are giving hair color an easy at-home refresh.
Read on to see some of the best new hair-care products to snap up in January.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
Courtesy of brand1/33Pantene Fortifying Damage Repair Overnight Restoring Serum With Castor Oil
It may not be the most glamorous of all the botanical oils out there, but there's a good reason why castor oil is the star of Pantene's new Fortifying Damage Repair Overnight Restoring Serum: It's packed with vitamin E, which works hard while you rest to give you healthier-looking hair in the morning. And it doesn't matter if you go to bed with wet or dry hair because it works beautifully on both.
$7 (Shop Now)
Courtesy of brand2/33Neutrogena Healthy Scalp Hydro Boost Deep Treatment Mask With Hyaluronic Acid
If you're familiar with Neutrogena's Hydro Boost collection — it's gel-cream is a fan-favorite among readers and editors alike — you'll be excited to learn it's expanding upwards. Healthy Scalp Hydro Boost Deep Treatment Mask shares the benefits of the line's hydrating hyaluronic acid with the top of your head, soothing the skin up there and giving your hair a healthier start right at the roots by balancing pH and boosting shine.
$9 (Shop Now)
Courtesy of brand3/33Kérastase Blond Absolu Huile Cicaextreme
Kérastase's Blond Absolu Huile Cicaextreme is the leave-in oil you want on-hand if you're regularly dipping into the bleach. Its antioxidant-rich edelweiss oil helps soften and smooth lightened hair and minimize the damage inevitably done by the lifting process — especially if you're also heat-styling those stripped strands.
$51 (Shop Now)
Courtesy of brand4/33Carol's Daughter Wash Day Delight Dream Detangler Jelly-to-Cream Conditioner
The original Carol's Daughter Wash Day Delight was the refreshing micellar cleanser that textured hair needed. It even earned itself an Allure Best of Beauty Award in 2020. The brand is adding to its lineup with three new products, including this Wash Day Delight Dream Detangler Jelly-to-Cream Conditioner. The rinse-out moisturizer turns from a gel to a rich cream conditioner, leaving behind the benefits of moisturizing glycerin and soothing aloe.
$11 (Shop Now)
Courtesy of brand5/33Colleen Rothschild Protect & Perfect Styling Cream
Colleen Rothschild is arguably best known for skin care, but this new Protect & Perfect Styling Cream is definitely going to put the brand on the hair map. Whether you prefer to air-dry your hair or blast it with heat, it's a post-shower must, thanks to the smoothing, humidity-deflecting power of shea and cupuaçu butters and the shine-imparting combination of lightweight argan and moringa oils.
$28 (Shop Now)
Courtesy of brand6/33Olivia Garden Essentials Vent Styler
For those who are motivated to give themselves at-home blowouts but don't like to spend a big chunk of their day doing so, this new Olivia Garden Essentials Vent Styler is, in fact, essential. Made with ionic bristles, the design features larger, V-shaped openings to maximize airflow and help speed up the styling process.
$13 (Shop Now)
Courtesy of brand7/33Bumble and Bumble Bb Bond-Building Repair Conditioner
Bumble and Bumble Bb Bond-Building Repair Conditioner asks, "What's your damage?" — and then gets to work repairing it. The formula, including coconut oil and shea butter, focuses on strengthening from cortex to cuticle, which ultimately means smoother, easier-to-detangle hair that won't succumb to any additional havoc your styling and coloring habits wreak.
$34 (Shop Now)
Courtesy of brand8/33Moroccan Gold Series My NuDo Rejuvenating Shampoo
Dropping more than $50 on a bottle of shampoo is not something we take lightly, but formulating a shampoo that promises to deliver on volume, thickness, and strength is not something Moroccan Gold Series takes lightly. The new My NuDo Rejuvenating Shampoo relies on caffeine, cypress leaf extract, ginseng root extract, avocado oil, and arginine to promote a noticeable difference that makes it a beauty buy you'll find room for in your budget.
$55 (Shop Now)
Courtesy of brand9/33HiBar Soothe Solid Conditioner
Rarely do we see solid conditioners, let alone one intended to help treat an itchy, flaky scalp, which is why the HiBar Soothe Solid Conditioner is so special. It packs willow bark extract and kukui nut oil into a charming, satisfying-to-hold shape to provide some relief from any irritation up there, not to mention make your hair more manageable. Perhaps the best part: no plastic.
$14 (Shop Now)
Courtesy of brand10/33Verb Volume Texture Powder
Made with fine, flat hair in mind, this little bottle literally puffs up roots with a burst of quickly invisible powder. Tapioca starch (often found in dry shampoo because of its oil-absorbing properties), softening glycerin, and body-boosting pro-vitamin B5 give volume and just the right amount of texture and hold for styles like braids and updos.
$18 (Shop Now)
Courtesy of brand11/33Act + Acre Cold Processed Stem Cell Serum
Act + Acre Cold Processed Stem Cell Serum sounds like a fancy-pants skin-care product — and in a way, it is. After all, your scalp is skin and this formula was developed to boost collagen in order to encourage improved hair quality. In addition to the apple stem cells in the name, it includes antioxidant-rich botanical extracts to help hold off thinning and fallout.
$85 (Shop Now)
Courtesy of brand12/33Miss Jessie's Honey Harmless Sulfate Free Shampoo
Miss Jessie's new Honey Harmless Sulfate Free Shampoo gets “harmless” in its name from how gentle it is on hair. It won't strip as it cleanses and deposits lots of moisture to the driest of hair with its honey-infused formula. We're not saying you should skip conditioner after using it, but we're not saying you can't.
$14 (Shop Now)
Courtesy of brand13/33Maya Chia Power Fol Advanced Multi-Correctional Scalp and Hair Treatment
Maya Chia's Power Fol Advanced Multi-Correctional Scalp and Hair Treatment is a hell of a name, but then again, it's a hell of a product. It's made with an all-star lineup of advanced ingredients — peptides, amino acids, collagen, antioxidants, fermented minerals — to approach scalp issues from every angle. It's a heavyweight performance-wise, but so lightweight that you can apply it right before styling and not worry about negatively impacting your 'do.
$72 (Shop Now)
Courtesy of brand14/33Ceremonia Pequi Curl Activator
Ceremonia named its Pequi Curl Activator for its star ingredient, a Brazilian fruit that helps weightlessly define curls. This milky serum also includes castor and murumuru oil to condition away the frizz that stands between you and perfect spirals, regardless of how you choose to dry your hair.
$20 (Shop Now)
Courtesy of brand15/33Aussie Miracle Waves Conditioner
Curly-hair products are having a moment, but Aussie hasn't forgotten about the wavy-haired among us. Miracle Waves Conditioner hones in on exactly what waves need to look and feel their best and that means kakadu plum and help seed extract to moisturize and soften without letting hair go limp — definitely without frizz.
$3 (Shop Now)
Courtesy of brand16/33Ogx 5-in-1 Benefits Frizz-Free + Keratin Smoothing Oil Miracle Gloss Smoothing Spray
It's an oil! It's a gloss! It's a spray! It's… your new favorite styling product! Ogx 5-in-1 Benefits Frizz-Free + Keratin Smoothing Oil Miracle Gloss Smoothing Spray can justify its mile-long name because it truly does so much: smooths away frizz, fortifies, adds movement, shields from the annoying effects of humidity, and multiplies shine. And you'll be just as happy about the incredible tropical scent of this formula as you are its hard-working keratin, argan oil, and ceramides.
$14 (Shop Now)
Courtesy of brand17/33Hair Food Shea Butter & Pear Color Repair Concentrate
What's the point of paying for gorgeous hair color if you're not going to offset the damage done in the process? Hair Food's Shea Butter & Pear Color Repair Concentrate helps you make the most of your color — and minimize the stress it can cause your strands — with a post-conditioner, rinse-out treatment that revives vibrancy and improves the look of fried and dried hair. You get four treatments, so you can use them as a booster when you sense your hair needs it most.
$13 (Shop Now)
Courtesy of brand18/33Splat Double Lift Permanent Bold Hair Color
When you have dark hair but want a vibrant color, there's usually just one thing standing in the way: bleach. Luckily, if you're not ready to commit to lightening up a lot, Splat has come up with a way to lift and color your hair fun shades like Violet Vibes and Envy Me (the awesome green shown here) in a single step — no bleach required. And with Double Lift's aloe and protein, hair gets help staying strong and moisturized during the 45-minute process.
$12 (Shop Now)
Courtesy of brand19/33Virtue Curl-Defining Whip
Curly-hair havers already love Virtue's products, but now there's finally a collection specifically for curls. The star of that line is the Curl-Defining Whip. In the tradition of the brand's Moisture-Defining Whip, it nourishes and fights frizz, but also has the extra curl-specific benefits of battling humidity's unwanted effects on coils while adding bounciness.
$36 (Shop Now)
Courtesy of brand20/33Dark & Lovely Hair Hydrator
Made specifically for protective styles, Dark & Lovely's new Hair Hydrator instantly makes hair looks healthier and more moisturized — but that moisture keeps going through to the next day. In addition to helping prevent breakage with rice bran oil and rice protein, it also soothes the scalp, which is so important with braids, twists, weaves, and natural locs.
$7 (Shop Now)
Courtesy of brand21/33Drybar The Single Shot Round Blow-Dryer Brush
Dryer-brush combos are having a moment and each iteration is better than the last. Proof: Drybar's latest tool, the Single Shot Round Blow-Dryer Brush. Smaller than most comparable devices, it's a long-awaited, easier-to-use option for shorter hair and bangs. But hair of any length can appreciate the frizz-fighting ion technology, three temperature settings, and ergonomic shape, plus the shrunken size makes it perfect for travel.
$150 (Shop Now)
Courtesy of brand22/33Briogeo Don't Despair, Repair! Super Moisture Conditioner
This Super Moisture Conditioner is the latest of Briogeo's Don't Despair, Repair! collection — perhaps you're familiar with the Allure Readers' Choice Award-winning Deep Conditioning Mask — and our only complaint is that it didn't exist sooner. A daily way to strengthen hair and quench its thirst, the argan oil-packed formula helps prevent breakage in all hair types.
$36 (Shop Now)
Courtesy of brand23/33Moroccanoil Color Depositing Mask in Lilac
We were so excited when Moroccanoil first launched its Color Depositing Masks, and we're even more excited that the brand is expanding the selection of shades. Like its predecessors, Lilac (seen here) and Copper offer deep-conditioning benefits, but the real draw is the amazing temporary color left behind, whether you're completely changing up your blonde hair or enhancing the vibrancy of hair already dyed a similar shade.
$28 (Shop Now)
Courtesy of brand24/33Mr. Smith Luxury Masque
We are so glad Australian brand Mr. Smith is available in the U.S. now because that means we can add its Luxury Masque to our arsenal of deeply moisturizing hair treatments. This PETA-certified vegan pick contains lesser-known (and wholly underappreciated) ingredients like organic caviar lime, mountain pepper, and aniseed myrtle to hydrate, smooth, and enhance shine in under 10 minutes.
$60 (Shop Now)
Courtesy of brand25/33Rizos Curls Light Hold Gel
Gel is often seen as a necessary evil for curly hair, helping define beautiful curls but leaving them crunchy. (Don't you hate it when you can hear your hair?) Rizos Curls Light Hold Gel is just plain necessary, though, because its lightweight formula boosts shine and banishes frizz while leaving curls soft. We love that the aloe in its formula also helps soothe the scalp and add hydration to textured strands.
$20 (Shop Now)
Courtesy of brand26/33Sol de Janeiro Triple Brazilian Butter Hair Repair Treatment
It's okay if you struggle to correctly pronounce cupuaçu, tucumã, and murumuru — the three moisturizing butters in Sol de Janeiro's new Triple Brazilian Butter Hair Repair Treatment. They'll still impart strengthening, damage-mending, softening benefits, improving the look and feel of even the longest — read: oldest and most damaged — hair. And, yes, that amazing Sol de Janeiro signature scent you love in the brand's body products has found its way into this hair mask too.
$36 (Shop Now)
Courtesy of brand27/33Dove Amplified Textures Hydration Boost Scalp Tonic
Dove made its Amplified Textures Hydration Boost Scalp Tonic because the brand was well aware that scalp health and comfort are so important for those with curls, coils, and protective styles. The soothing aloe in this leave-in treatment quickly diminishes dryness around your roots and the pointed cap makes it so easy to apply exactly where you need it.
$7 (Shop Now)
Courtesy of brand28/33John Frieda Blue Crush For Brunettes Blue Shampoo
There are countless purple shampoos for blondes, but let's not forget brunettes can experience brassiness too. If you prefer a cooler brown shade to a warmer one, you'll want to snag a bottle of John Frieda Blue Crush Shampoo. It neutralizes orange tones, similar to the way purple formulas help cancel out yellows, leaving you with a brighter brunette that's truer to the way it looked when you first dyed it.
$10 (Shop Now)
Courtesy of brand29/33L'Oréal Paris Le Color Gloss
L'Oréal Paris has been making at-home hair color for as long as we can remember, but the new Le Color Gloss is the brand's first at-home, in-shower gloss. Available in a variety of shades — as well as clear to boost shine in any color — it promises to neutralize brassiness in blondes, boost the vibrancy of reds, and add richness to brunettes in a single, mess-free (read: no mixing) step.
$15 (Shop Now)
Courtesy of brand30/33Naturally Drenched Rebalance
If you've got a couple of minutes to spare in the shower — especially if you have curly hair — add Naturally Drenched as a step between your shampoo and conditioner. It smooths your hair's cuticle and restores the pH with a blend of softening papaya, moisturizing calendula, and soothing aloe vera, making your hair ready for the benefits of your favorite conditioner.
$36 (Shop Now)
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Courtesy of brand31/33Love Beauty and Planet Black Tea Kombucha & Red Ginger Sulfate Free Shampoo
Love Beauty and Planet's Black Tea Kombucha & Red Ginger Shampoo is a clarifying formula disguised as a luxurious hair-care treat. The kombucha helps cleanse away dullness to make room for more shine and the ginger scent is incredibly uplifting — as are the ethically sourced, cruelty-free ingredients.
$7 (Shop Now)
Courtesy of brand32/33Tresemmé Flawless Curls Refresher
This spray is exactly what wilting curls need between wash days. Tresemmé Flawless Curls Refresher can be spritzed on dry hair and re-scrunched to perk up waves and coils and reduce frizz. Its hydrating formula also serves well as a leave-in conditioner on wet hair, making it a must-have multitasker.
$5 (Shop Now)
Courtesy of brand33/33Nexxus Weightless Style Shape & Define Multi-Styler
Whether you're working with long or short hair, the new Nexxus Weightless Style Shape & Define Multi-Styler imparts a slew of benefits. It stops flyaways in their annoying little tracks, helps you achieve the shape you're going for, creates definition, and enhances texture — not to mention the medium hold it offers is surprisingly touchable.
$10 (Shop Now)
