Mr. Potato Head will now be known by the gender-neutral 'Potato Head'

Potato People
(Image credit: Michael Kovac/Getty Images for generationOn)

Please call them Potato Head — Mr. Potato Head was their father.

On Thursday, the toymaker Hasbro announced that their classic Mr. Potato Head brand will no longer use the male honorific, and instead go by the gender-neutral "Potato Head." The new name is set to appear on boxes as soon as this year. As Fast Company explains, Hasbro's decision is intended to "break away from traditional gender norms, particularly when it comes to creating Potato Head families," and allow for young kids to have "a blank slate to create same-sex families or single-parent families."

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Jeva Lange

Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.