As an e-commerce store owner, you will know that your website is one of your most important assets. Your e-commerce website is the face of your brand. From the first interaction, your website has the power to determine whether a visitor converts into a long-term customer or goes straight into the arms of the competition. This guide is here to help you understand how to improve your e-commerce website by highlighting the five most important components every e-commerce site needs.
1. Security
https://www.altagency.co.uk uses the principles of online sales psychology to explain how your e-commerce website impacts your brand’s credibility. Security is a core component every e-commerce website needs. Without offering your users high levels of security, you cannot expect any users to feel comfortable enough to purchase on your online store. Having a secure e-commerce website does not only mean protecting your customers from cybersecurity threats but reassuring your users with transparency. The desire of internet users to understand and track privacy online is increasing. E-commerce stores should be transparent with their customers about how they secure and use customer data to ensure people feel more confident using their website.
2. Mobile Optimization
Over 50% of internet searches are now being conducted on mobile devices. E-commerce stores need to fully optimize their websites for mobile traffic to ensure they are not inadvertently missing out on this large base of potential customers.
3. A Frequently Asked Questions Page
Every e-commerce website needs to have an easily accessible FAQs page. Not only will providing an FAQs page increase user experience of your website, it will also benefit your customer service team. Visitors to your site can easily find the information they need from an FAQs, this enhances user experience and increases the likelihood of sales. An FAQs page also means that a customer service team will have to spend less time answering routine questions.
4. Costumer Reviews
Every e-commerce store should showcase customer reviews on its product pages. Customer reviews can have a big impact on purchasing behavior. Studies have found that 88% of people trust an online review as much as personal recommendations. Reviews are a core component for any successful e-commerce store, not only because they motivate sales. Research has found that businesses which do not offer online reviews are likely to be perceived as less trustworthy by potential customers.
5. A Chat Feature
Since the advent and popularization of the internet, the average attention span has decreased from 12 seconds in the year 2000 to 8 seconds. Internet users expect instant gratification, and your e-commerce store should aim to provide this. When visitors to your site do not receive the information they need from your FAQs section, they will look to contact customer support directly. Having a chat feature on your e-commerce website enables customers to more easily and quickly contact support teams. Businesses that are looking to take their customer service to the next level should consider investing in a chatbot. A chatbot can be programmed to answer all routine questions instantly, day or night, weekdays or weekends. This means that customers can receive instant feedback and customer service teams have more time to focus on more demanding tasks.
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