31 Sustainable Brands to Support on Earth Day, and Every Day, for Eco-Friendly Living
They help keep plastic out of our oceans, support small growers, and lower your carbon footprint.
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Every year on Earth Day, people all over the world pledge to live more sustainably. Maybe you choose to ban single-use plastics, buy from the farmer’s market once a week, or bike more often instead of driving.
These eco-friendly goals (kind of like New Year’s resolutions, environment style) keep plastic out of our oceans, support small businesses, and decrease your carbon footprint. Another way to have a positive impact on the environment? Buy directly from brands who have sustainable practices themselves.
If you’re not sure whether a company is eco-friendly, know that you can trust Certified B Corporations, 1% for the Planet members, and brands certified by bodies like Fair Trade, Plastic Neutral, Climate Neutral, and the Forest Stewardship Council. There are also smaller companies doing good work by transforming trash into treasure, running on renewable energy, using sustainable shipping materials, and more.
The dangers of climate change are daunting and ever-present. According to Conservation International, as of July 2021, Earth’s carbon dioxide concentration was the highest it’s been in human history, and as many as 800 million people are vulnerable to its environmental impacts. So, it’s important that everyone do what they can (on Earth Day and every day) to protect our planet. It’s the only way our beautiful oceans, forests, skies, and all the ecosystems within them can thrive for generations to come.
Here’s a list of sustainable brands you can support with confidence. Whether you like to hike, cook, practice yoga, or picnic in the park, there’s something here for everyone.
Everlane
✔️bluesign, LEED
Shop it: The Do-It-All Tote, $24 (on sale)
All items in the brand’s ReKnit and ReNew lines are made from recycled plastics. Plus, several of Everlane’s factories recycle 98% of the water they use so it’s clean enough to drink when they’re done with it. That’s huge, since water waste is a major issue in manufacturing.
prAna
✔️Fair Trade Certified, bluesign
Shop it: Electa Legging, $89
prAna is on track to be completely plastic-free by the end of the year. One strategy: packing your buttery-soft athleticwear with recyclable paper ties, not plastic bags. The brand also sends unsold items (44,000 pounds and counting) to The Renewal Workshop for a second life.
Parade
✔️Organic 100 Content Standard, Global Recycle Standard
Shop it: Universal Hip Hugger, $9
Each pair of underwear in Parade’s newest line, Universal, is carbon neutral and made of 80% recycled nylon. In fact, all of the brand’s materials are Oeko-Tex certified (read: free of polluting chemicals) and its 100% corn starch packaging is compostable.
REI Co-op
✔️bluesign
Shop it: Active Pursuits 4.5” Shorts, $29.93 (on sale)
In 2019, REI gave over $8 million to nonprofits related to the outdoors. You can also rent camping, paddling, and other gear instead of buying the items outright. This is a great offering since it keeps products in use and out of landfills.
Allbirds
✔️Forest Stewardship Council, ZQ Merino
Shop it: Women’s or Men’s Wool Runners
Allbirds shoes are made with FSC-certified eucalyptus trees, carbon-negative EVA foam, and wool from sheeps that live the good life. The brand uses sustainable materials in every part of its shoes, from uppers to soles, and is fully transparent about its carbon footprint.
Thousand Fell
✔️Textile Exchange, Certified B Corporation (pending), 1% for the Planet
Shop it: Women’s Lace Up, $120
Thousand Fell sneakers are made from materials like quartz, aloe vera, and coconut husk. Once you wear them out, you can return them to the brand’s recycling facility where they’re either separated for recycling and compost or donated through Soles4Souls.
OluKai
✔️Certified B Corporation
Shop it: ‘Aukai Women’s Leather Sandals, $90
A member of The Conservation Alliance, OluKai is rooted in preserving the cultural heritage of Hawaii. The supportive shoes are made of high-quality materials so they last longer, and the brand sources its leather from Gold Certified tanneries to minimize water waste.
Kane Footwear
✔️1% for the Planet, Certified B Corporation (pending)
Shop it: The Revive, $70
Kane’s recovery slip-ons are 100% recyclable and made out of materials derived from sugarcane ethanol, a carbon-negative resource. Better yet, the brand collaborated with a foot and ankle surgeon to make sure these shoes help you recover between workouts.
Klean Kanteen
✔️Climate Neutral, Certified B Corporation, 1% for the Planet
Shop it: Insulated TKWide, $44.95
Besides the fact that Klean Kanteen’s products help keep plastic out of your kitchen, the brand has also earned a ton of sustainable certifications. Everything from their water bottles to food containers will help you stay fueled (and leave no trace) when you hit the trails, park, or beach.
House of Marley
✔️Forest Stewardship Council
Shop it: Uplift 2 Wireless Earphones, $79.99
Eco-friendly headphones? Believe it! House of Marley’s designs use sustainable materials including wood that’s certified by the Forest Stewardship Council, which sets the highest bar for forest protection. Plus, they donate a portion of sales to One Tree Planted and Surfrider Foundation.
Lululemon
✔️Forest Stewardship Council
Shop it: Arise Mat, $88
Lululemon is trying to fight climate change in several ways; one of the brand’s 2021 goals is to run all of its facilities on renewable electricity. The Arise Mat is made from FSC-certified rubber, making it one of the most sustainable options out there. There, now you can Savasana for real.
Avocado
✔️Certified B Corporation, Climate Neutral
Shop it: Organic Yoga Meditation Pillow, $79
Avocado prioritizes people and the planet, meeting high ethical standards at every step in their manufacturing process. We love the brand’s meditation pillow, which is made from certified organic cotton and (surprise!) filled with buckwheat.
Manduka
Shop it: Yogitoes Hand Towel, $20
Manduka weaves sustainability into pretty much every product by using materials like buckwheat, cork, and recycled EVA foam. The yogitoes towels are especially great; each one is made from no less than four plastic bottles and requires 66% less energy to make.
Pela Case
✔️Certified B Corporation, 1% for the Planet, Climate Neutral
Shop it: iPhone X Honey Bee Case, $59.95
Pela’s cases are made of plant-based materials like flax straw, so they’ll biodegrade in your home compost. (Don’t worry if you don’t see them break down right away; the process will take longer than it will for food scraps.) They’re slim, simple, and sustainable.
Native
✔️1% for the Planet
Shop it: Plastic-Free Coconut Vanilla Deodorant, $13
Native’s newest plastic-free deodorant line comes in a paper tube and is shipped in a 100% recycled mailer. You can feel just as good about what’s inside the tube: vegan, cruelty-free ingredients like coconut oil and shea butter.
Meow Meow Tweet
✔️Certified Plastic Negative, Leaping Bunny
Shop it: Lavender Coconut Milk Shampoo Bar, $12
These vegan beauty products are cruelty-free and packaged in paper and glass containers that can be recycled, composted, or returned for refills. To top it off, Meow Meow Tweet removes twice as much plastic from the environment than they produce.
Kayla Blanton is a freelance writer-editor who covers health, nutrition, and lifestyle topics for various publications including Prevention, Everyday Health, SELF, People, and more. She’s always open to conversations about fueling up with flavorful dishes, busting beauty standards, and finding new, gentle ways to care for our bodies. She earned a bachelor’s degree in journalism from Ohio University with specializations in women, gender, and sexuality studies and public health, and is a born-and-raised midwesterner living in Cincinnati, Ohio with her husband and two spoiled kitties.
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