It’s Not Linear Vs. Streaming It’s not either/or for linear TV and CTV. As the media ecosystem evolves, Viamedia CEO David Solomon explains why a hybrid model is a “gold mine.” Linear is shrinking as the media ecosystem evolves – but it’s still very much alive. Where does linear still have value to consumers and advertisers? Yes, linear is still alive […] The post It’s Not Linear Vs. Streaming appeared first on Chief Marketer… |
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