The Psychology Behind the Rise and Fall of Trends Cottagecore, mob wife , coastal cowgirl, coquette , glazed-doughnut nails , strawberry makeup. These are just a few of the viral aesthetics that have taken over social media throughout the last year. For the last few years, it seemed there was a new vibe being introduced every week. At first people loved it, but now, there's been a noticeable shift in the tides. Many who were excitedly riding the… |