President Donald Trump on Wednesday night rolled out a fresh effort to send payments to Americans worried about the high cost of living, as he announced a “warrior dividend” for U.S. military personnel during a prime-time speech to the nation.

Headline-making activations don't appear out of thin air. Event marketers leverage a host of tactics and fan traditions to ensure their entertainment experiences slice through an oversaturated landscape. The post Checklist: 10 Tactics for Building Blockbuster-Worthy Entertainment Experiences appeared first on Chief Marketer .