Japanese manufacturers’ sentiment improves, BOJ’s tankan report finds Sentiment among large Japanese manufacturers improved during the three months to June, with a weak yen giving a boost to exporters’ earnings made overseas. Ally Financial Teams Up With Fortnite to Highlight Women’s Golf Sponsorship Editor’s Note: An article in CM sister pub AdExchanger reviews an innovative campaign from the B2C sector: Ally Financial’s collab with Fortnite’s open-source creator platform to launch a new golf game and transport players to its virtual Ally Arena—all while promoting the financial brand’s sponsorship of the USGA. — Traditional sports sponsorships only go so […] The post Ally Financial Teams Up … |
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