When the healthcare giant reports earnings Thursday morning, investors will be looking to see if Brian Thompson’s death and the public outcry over denials are prompting any changes at the company.

Gen AI is disrupting the ad testing market, enabling marketers to test the effectiveness of their content at a scale never seen before. Peter Daboll, Head of US at AI platform DAIVID, talks about the transformation – and the Super Bowl. How is GenAI disrupting the ad testing market? GenAI, or AI more generally, […] The post GenAI: Changing the Marketing Game appeared first on Chief Marketer .