Deal by former China unit of Sequoia Capital marks turnaround for luxury shoe company after it pulled IPO

Godiva is celebrating its 100 years with a centennial glow-up and swanky new campaign starring the actress Leighton Meester. Angela Fotopoulos, Marketing Director, Godiva, Pladis Americas, dishes on all the details. The post Inside Godiva’s Plan to Reinvent a 100-Year-Old Brand appeared first on Chief Marketer .