The 5th Quarter: Why Smart Brands Don’t Go Dark After the Holidays The stretch between Christmas and late January presents a prime opportunity for CPG brands to gain share as competitors scale back. Data from Kroger Precision Marketing shows strong momentum in restock-driven categories such as beverages, snacks, and fresh foods, alongside heightened openness to trial as shoppers reset their routines for the year ahead. Christine Foster, […] The post The 5th Quar… |
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