Apple today held its "Awe Dropping" fall event to debut new iPhone 17 models, the super thin iPhone Air, the Apple Watch Series 11 and Ultra 3, new AirPods 3, and more. It took Apple more than an hour and a half to introduce the new devices, but we've recapped everything in a quick 13 minute video for our readers who want a short but detailed overview of what's new. Subscribe to the MacRumors You…

Evercore ISI thinks Apple's new iPhone Air will be the catalyst for a long-overdue upgrade cycle and has boosted it's Apple stock price target by a bit, but history suggests that's a risky bet. iPhone Air In a note to investors on September 9, 2025, seen by AppleInsider , the research firm raised its Apple stock target to $260, up from $250. Analysts argued that the iPhone 17 lineup, particularly…